Week 6: Marketing

In the sixth week of the 12 Week Startup course, we get into the tactical details of marketing and how to capitalize on your natural strengths as a marketer. Topics of discussion include: creating your marketing printables, deciding on your style, and learning how to speak to the demographic you want to draw to your business.

Before and after shots are a great way to get started. People love makeovers, and it speaks to the style of glamour portrait photography. We are going to teach you to sell, so you can attract those who are attracted to your brand. Sue wants you to find your voice, so you can pitch to the clients you want. She wants you to find your genre, so you can perfect your brand and find your demographic.

For further learning, we recommend checking out Sue’s Marketing Intensive. You can also purchase her marketing templates in The Portrait Masters store. Visit the community forum and join the conversation.

Over the next 7 weeks, Sue will keep giving you the tools you need to create a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.