A Solution to Every Problem with Felicia Reed and Matt Stagliano

August 6, 2021 Blog

Clubhouse Conversation: Felicia Reed and Matt Stagliano

In the latest episode of the Portrait System Podcast: Clubhouse Edition, Kevin Conde and Ashleigh Taylor chat with Matt Stagliano and Felicia Reed about troublesome issues that can come up with clients and how to solve them. You’ll quickly find out that the most fundamental answer to this type of question comes down to respecting yourself and your client, knowing your own worth, and being able to communicate boundaries and limits effectively. And you won’t want to miss all the specific ways you can do that in order to build a thriving business and give consistent, top-notch service to your clients.

In this blog, you’ll find some of Felica’s and Matts’s wonderful portraits, links to their web presences, and highlights from the conversation. Be sure to listen to the whole podcast to hear helpful advice that will empower you to set limits that will help your business and bring you respect.

To hear even more from Matt, check out Connecting Through Stories, Bronze to Silver: Level Up Your Portrait Masters Awards Submission, and The Power of Healthful Balance.

To hear more from Felicia, check out Make Big Money with Felicia Reed.

To join us live every Friday for conversations on Clubhouse and have a chance to have your questions answered, search “The Portrait System” in the Clubhouse App and follow us there.

Get to Know Felicia and Matt

Q: Tell us about a hard time with an unhappy client and how you resolved it.

A: “Well, I’ve never had an unhappy client… No, seriously though . . . Have you ever had an unhappy client? Hell, yeah, of course. But, you know, I’m in the business of making everything right. There’s no client that has ever left here that, you know, throws a middle finger while they’re walking away. I tend to try to make sure that whatever their problem is… The colors weren’t right. I’ll reshoot it. The prints were bad. I’ll reorder them. Like whatever the case is, I take it upon me to make it right.”  – Matt Stagliano

Matt Stagliano

A: “It is always going to come down to communication. And this particular situation, which will happen often with many new photographers and many people, is like, ‘Oh, my God, that’s so expensive. . . . That’s too much for me to pay for.’ And this is after we’ve done the photo shoot. This has happened, and this will happen with new photographers. It happened to me, and I wasn’t even new. . . They posted negative things about me online that I was . . . a bait-and-switch photographer. . .

And I was like, oh my God, I don’t even… I can’t even defend myself. . . I prayed about it. Oh, my God. I prayed about it. I was like, Lord, this never happens to me, but it’s happening. What is the lesson I need to learn?

And so I messaged them. [I said] it was a miscommunication. Let me fix it. You want these four incredible portraits. Let me give them to you. This is her first pregnancy. She’s been through a lot of stuff. I want her to be happy. My business, my job is to empower you. You’re to leave here more confident, not pissed off. Right? And so they agree that I give them the pictures. But then this was after the fact.

. . .And so I had to meet them in person. . . I prayed for peace in my heart. I prayed for her to feel the love from my heart that I felt bad about this situation. And I handed her the pictures and I said, ‘Look at them.’ I didn’t say anything when she came in. It’s just automatic for me to hold my arms out to hug somebody because it’s just my heart. Right? She hugged me, and I gave her the pictures, and she looked at them, and I said, ‘Do you love them?’ And she said, ‘I love them.’ And I said, ‘Are you happy?’ ‘I’m so happy.’ And I said, ‘Well, I had noticed that you said some horrible things about me online.’ I said, ‘Did I fix this?’ And she said, ‘Yes.’ And . . . I had talked to my attorney because . . .it was defamation of character . . . And he told me not to lawyer up, just talk to her first, because that can make people angry.

And I said, ‘OK, if you’re happy, then let’s just agree that, you know, I’ve learned a lesson from this. Always ask who is . . . going to be making the financial decisions to pay for this. . .’ and I said, ‘Can you just sign this paper saying that . . . you’re not bad mouthing me anymore, and we’re just going to leave it, and you’re happy.’ And she signed it . . . and my business has flourished and increased a million-fold since then.

So always take the high road. It was a lesson. It was sickening to my stomach, but I had to dress the monster. That’s my lesson.”  – Felicia Reed

Felicia Reed

Q: What do you do when after you have a lengthy interview with a client and everything seems to be going good, they tell you they can’t afford you? Do you keep in touch with them?

A: “I think it’s something that as photographers we have to expect that there are going to be tire kickers. There are going to be people that get in touch with us because they love the work that they see, but that we’re out of their budget. That’s perfectly fine. And I think it happens to me quite a bit because I’m more expensive in my area than pretty much anybody else. And I’m OK with that because I know what my value is, and I’ve set that value for myself, and people will either purchase that product or they won’t.

I never get rid of anybody, and I always follow up down the road. ‘Hey, I was just thinking about you. And, you know, I just wanted to drop a line and say hello,’ or I keep them on the newsletter list, or keep them on my communications, because even though they’re saying they can’t afford it now, doesn’t mean that they can’t afford it down the line. And as long as you keep showing up with value, and showing them what you do, and showing them the love, and telling them about new products and new campaigns that you have going on, just because they’re saying no now doesn’t mean . . . that they’re going to say no down the road. They might say yes. So I just keep trying to show the value and give them as much of me as I can give them. And when the time is right for them, they’ll walk through my door.”  – Matt Stagliano

Matt Stagliano

A: “I’d say the same thing . . . whenever they say they can’t afford me, I think –  Sue taught us this – it’s kind of like, ‘Oh, I totally understand. I totally understand. It is a big investment, and most of my clients . .  save up for this.’ Or, you know, if you have offerings for payment plans or whatever . . . give that option. . . And sometimes . . . they’ll say, ‘No, I can’t do that. It’s really expensive right now.’ I’m like, ‘Oh my God, let’s stay in touch. I run promos. Get on my newsletter list. Stay in touch with me on Instagram. I’m quite entertaining. Follow me on Instagram. Follow me on Facebook.’

Some of my clients that book me now, they’ve probably been watching me one, two, three, four, five years. Five years, some of them now. There was just one probably from one year ago. They couldn’t afford me then. Two years ago, they couldn’t afford me. Three. I mean, if you pay attention to comments on Instagram, Facebook, they’re like, ‘I’m saving up my pennies, Felicia.’ Like you’re showing them value constantly, and you want them to stay in contact with you, you know? So it’s OK. Not everybody can afford to. Not even me. You know, I can’t do every person that calls me on the phone, but sometimes you just have to show them why you cost so much. ”  – Felicia Reed

Felicia Reed

Q: How do you set healthy boundaries and tell a client “No” when they are asking you to do something you don’t want to do?

A: “It’s very easy to say no if you are explaining why. And the reason being is that you want to give them the best possible service in the best possible images at the end of the shoot. And for you to do that, you have to be in that zone where you’re comfortable and you know that you can produce this work. When you’re pushed outside of that and you feel uncomfortable, or you feel like you’re unable to accomplish that, it’s going to show up, and it’s going to come out as that energy of being not confident or scared to do something. All that fear bubbles to the surface, and it’s palpable. So it’s easy for me. I just say, ‘No, I don’t do it like that,’ or ‘I can’t do that type of work,’ or ‘I won’t do that type of work.’ And usually it diffuses things with that upfront honesty, you know, and it avoids a lot of problems down the road. Believe me.”  – Matt Stagliano

Matt Stagliano

A: “I want to make sure even whenever I get an inquiry, let’s get on the phone. I need to know if we’re a good match. I only want to work with clients that love my processes and follow my processes, and we’re a good match because I’m not always a good fit for everybody. And I’m just honest. I don’t do babies. I don’t do events. I don’t do weddings.  . . There’s a lot of things I don’t do. I don’t want to shoot outside. Are we talking about going outside? It’s not happening. . .

So niche down. . . I literally say . . . No, that is not how it works. I don’t feel comfortable. You know . . . and I think people respect you more than taking on the work, and you can’t do it. They’re going to give you a bad review. Like people respect me more by me saying I don’t feel comfortable. I don’t feel comfortable with that. This is my process. ‘Let’s hop on a phone call really quick. Let me get your boss on the line. . . I cannot take your money. I will not take your money. Tell her I’m not taking that money. It’s not happening.’ There you go. Just like that.

We’ve got to see if we’re a good fit. Are we a good fit?”  – Felicia Reed

Felicia Reed

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Transcript

Click Here to Read the Podcast Transcript

FULL TRANSCRIPT: Please note this transcript was generated by AI and may contain errors. 

00:00:01:06 – 00:00:31:08

This is the Portrait System podcast, a show that helps portrait photographers and people hoping to become one, navigate the world of photography, business, money and so much more. We totally keep it real. We share stories about the incredible ups and the very difficult downs when running a photography business. I’m your host, Nikki Closser. And the point of this podcast is for you to learn actionable steps that you can take to grow your own business and also to feel inspired and empowered by the stories you hear. Hey, everyone, today’s clubhouse chat is with your host, Kevin and Ashleigh.

00:00:31:14 – 00:01:00:08

But today they have two special guests, both Felicia Reed and Matt Stagliano. The four of them chat about self value about mental health and just have a really amazing talk in general with the audience. Also, I wanted to make sure you know that the studio tours from both Matt and Felicia are live on our YouTube page where you can watch them. So make sure to head over there. And you can also watch the video of this clubhouse chat today. OK, let’s get started with Ashleigh, Kevin, Matt and Felicia.

00:01:00:19 – 00:01:33:00

Welcome, everyone, to the Portrait System podcast, clubhouse edition. My name is Kevin Conde and I’m here with my co-host, Ashleigh Taylor. If you’re not familiar with the Portrait system, we are a portrait photography podcast that is powered by Sue Bryce Education. Nikki Closser host our regular Monday episodes, and Ashleigh and I co-host our clubhouse edition, which is live here on the clubhouse app every Friday at noon Pacific. And then our episodes are released on Thursdays. You can tune in on your favorite podcast app by searching for the Portrait System. Ashleigh, how are you doing today?

00:01:33:16 – 00:01:54:06

I’m good, Kevin. I’m excited to be here with our not one but two guests today. So today we have Matt Stagliano joining us from Maine and Felicia Reed joining us from Austin, Texas. And they are both awesome portrait photographers who we’ve had on before. So welcome back, Matt and Felicia.

00:01:55:05 – 00:01:56:06

Hey, thanks for having me.

00:01:56:13 – 00:01:57:27

Thanks for having me.

00:01:58:26 – 00:02:34:03

You’re welcome. And just as always, before we get started, I just like to remind all our listeners who are here live that for the first 30 minutes, we’re going to be having a conversation where we ask Felicia and Matt questions. But in the second half of the hour, we open it up to audience interaction, which we love. So when the time comes, if you want to ask a question to Matt or Felicia, you will press the hand icon in the lower right hand part of your screen and then we’ll be able to bring you up on stage.

00:02:35:27 – 00:02:50:21

And if you come up with a question before twelve thirty Pacific, please jot it down so you don’t forget, because we really do love having you guys ask questions. That’s the joy of clubhouse. All right, Kevin.

00:02:51:25 – 00:03:24:16

Well, thank you much. So hello, everyone, in the audience, and as you can tell, we’re doing something a little bit different and today we are switching it up. And today we are talking to two of our previous guests, Felicia Reed and Matt Stagliano. We thought that they brought so much value to the podcast that we wanted to have them on for a panel discussion and Ashleigh doesn’t know yet. But I’m pulling her into the discussion and asking her questions as well. So it’s coming Ashleigh. So welcome Matt

00:03:24:18 – 00:03:25:03

And Felicia,

00:03:26:28 – 00:03:38:08

so I wanted to have a conversation about boundaries and limits with our clients, vendors and with ourselves as business owners.

00:03:40:08 – 00:04:21:08

So when a problem in business. Arises, obviously, every situation is unique, but one thing that constantly comes up in the Sue Bryce education Facebook group is handling difficult situations with our clients, situations where the conversation might have gotten a little tense or awkward and the photographer might not know, might not know how to handle the situation. So can you tell us about a hard time with an unhappy client. What went down? And how did you resolve.

00:04:21:19 – 00:04:22:18

Matt, we’ll start with you.

00:04:24:17 – 00:04:26:24

Well, I’ve never had an unhappy client,

00:04:29:18 – 00:05:01:12

so I think, you know, before I even get to a story about that, one thing that I’ve certainly learned from Sue and is one of the things that I learned in my corporate world as well, is that if there’s ever a problem with a client, it usually comes down to something that you did or did not do yourself. Right? And in management, if your employees are unhappy, you typically look at the managers to determine why. Right. But in our kind of solo prenuer single owner businesses, a lot of the times we only have ourselves to look at.

00:05:01:14 – 00:05:41:24

So I think, you know, when problems do arise, it’s usually something that I’m not doing. I’m not educating well enough. I’m not giving them enough information. I didn’t send the right email or set the expectations correctly or something like that typically is the indicator of why they’re showing up. I’m you know, without ego, I’m confident enough in the work that the photos themselves are going to be technically fine. But what did I not do? Did I not connect with them? Did I not give them what they wanted in terms of a look and feel? So when it comes down to that, it’s either a miscommunication on my part or a misunderstanding on my part.

00:05:42:00 – 00:06:13:22

Now, do you get to the point of like, have you ever had an unhappy client? Hell, yeah, of course. But, you know, I’m in the business of making everything right. There’s no client that has ever left here that, you know, throws a middle finger while they’re walking away. I tend to try to make sure that whatever their problem is, the colors weren’t right. I’ll reshoot it. The prints were bad. I’ll reorder them like whatever the case is, I take it upon me to make it right. So give me a second.

00:06:13:24 – 00:06:52:17

I can probably come up with a couple of examples, but usually if there’s any frustration from a client, it tends to be when they’re looking at themselves and they don’t like what they see, which is not necessarily something I can control. But a lot of times you’ll hear them talk about, oh, I hate fat. Oh, that. Oh, I look like this. Oh, I look like that. So a lot of times in those situations, it comes down to talking and giving people a safe space to listen to them and understand what it is that they’re seeing and what it is that I see and explaining that to them and hopefully smoothing the situation over.

00:06:52:27 – 00:07:02:13

So, yeah, give me some I’m sure I’m going to come up with one. I’m going to go back through my archives as we speak here and be like, all right, let me find the problem child in this one. But, yeah, that’s that’s where I’m coming

00:07:03:00 – 00:07:04:15

Up. In the meantime, Felicia.

00:07:05:14 – 00:07:37:05

Ho! OK, I have to think about this because I think someone on the last podcast had asked me and because I don’t have it often, I couldn’t think of it, but I’ve got a good one and it does. I agree with Matt. It was always going to come down to communication. And this particular situation, which will happen often with many new photographers and many people, is like, oh, my God, that’s so expensive. I don’t that’s too much for me to pay for. And this is after we’ve done the photo shoot. This has happened and this will happen with new photographers. It happened to me and I wasn’t even new.

00:07:37:16 – 00:08:08:24

So what had happened was I used what we call Sue Bryce vouchers. Right. And I gave a voucher for a photo shoot, just like I said, one hundred dollars to spend. It was a seven hundred and seventy five dollar value to someone that knew me well. But they put it to they put it at a venue to raise money. I got the voucher. Call the person. Hey, I’m going to I’m Felicia Reed. I’m going to do this incredible session. They said, no, I want to give this to my daughter in law. So I called the daughter in law.

00:08:08:26 – 00:08:39:19

Hi, I’m Felicia Reid. So and so one this voucher, this is what it entails, meet them in person, pre-pandemic, meet them in person, give them my price list, educate them. Do you have any questions? No. The husband. Is the husband going to come? No, he’s not going to come. He’ll be at the sell session, do the photo shoot. Incredible experience. I mean, incredible everything. Get to the sales session. Husband is there. They put in their cart thirty four hundred dollars worth of stuff. Right. I say OK. How would you like to pay for that. Oh no, no, no.

00:08:39:23 – 00:09:12:20

My mother in law is going to pay for that. Well I didn’t know she was a person. I didn’t know she was financially involved. And this is kind of where it went down. Come to find out, the mother in law called me a they posted negative things about me online that I was what do they call it? Oh, my God. Bait and switch. Bait and switch. You’re a bait and switch photographer and I, they were messaging. So take notes, learn lessons. They’re messaging me. I try to call. She never answers. It was a blessing because everything was in writing and the the daughter in law badmouth me in a group online.

00:09:12:22 – 00:09:44:28

Well they don’t know I’m Felicia Reed and everybody knows me and knows I operate with integrity if you know me. So someone was like, Felicia, they’re bad mouthing you online. And I was like, oh my God, I don’t even I can’t even defend myself. Like I did everything right. I emailed them and I said, I can understand why you feel this way. So my my point is I chose to go the high route. I prayed about it. Oh, my God. I prayed about I was like, Lord, this never happens to me, but it’s happening. What is the lesson I need to learn? And so I message them. And I said, hey, let me just you can buy individual pictures.

00:09:45:04 – 00:10:16:21

It came with one portrait. No, they weren’t happy. Each of my pictures were four fifty at the time. I said, well, here you want just three. It’s thirteen hundred. No, that’s so expensive. This is ridiculous. And I was like, I didn’t know you were paying. It was a miscommunication. Let me fix it. You want these four incredible portraits. Let me give them to you. This is her first pregnancy. She’s been through a lot of stuff. I want her to be happy. My my business. My job is to empower you. You’re to leave here more confident, not pissed off. Right. And so they agree that give them the pictures. But then this was after the fact.

00:10:16:23 – 00:10:47:06

I get bad mouth online and I still rose higher. I still took the high road and I’m like, they hurt. This is not right. And I can only imagine. And so I had to meet them in person. You’ll have to meet them in person to deliver these pictures. And I prayed about it. And I met in a public place, Starbucks, and I had I prayed for peace in my heart. I prayed for her to feel the love from my heart that I felt bad about this situation. And I handed her the pictures and I said, look at them.

00:10:47:09 – 00:11:20:01

I didn’t say anything when she came in. I it’s just automatic for me to hold my arms out to hug somebody because it’s just my heart. Right? She hugged me and I gave her the pictures and she looked at him and I said, Do you love them? And she says, I love them. And I said, Are you happy? I’m so happy. And I said, Well, I had noticed that you said some horrible things about me online. I said, how did I fix this? And she says, yes. And by before then, I had talked to my attorney because at the end of the day was defamation of character and all other kind of legal things. And and he told me not to lawyer up, just talk to her first, because that can make people angry.

00:11:20:09 – 00:11:57:03

And I said, OK, if you’re happy, then let’s just agree that, you know, I’ve learned a lesson from this. Always ask who is the financial? Who’s going to be making the financial decisions to pay for this? Even a grown woman. This is a grown woman. But I got to still ask this, you know, and I said, can you just sign this paper saying that I’m not badmouthing you anymore? You’re not bad mouthing me and we’re just going to leave it and you’re happy. And she signed it and she signed it. Had it formed. I delivered the pictures to say that she received everything and she’s happy and and my business has flourished and increased a million fold since then.

00:11:57:10 – 00:12:03:12

So always take the high road. It was a lesson. It was sickening to my stomach, but I had to dress the monster. That’s my lesson.

00:12:04:08 – 00:12:18:23

That’s fantastic. That’s fantastic that you’re able to rise up. I know deep down I know we want to say something, especially with when you feel the opposite of what they’re saying on line. Did this did they end up pulling that review?

00:12:19:17 – 00:12:24:04

I don’t remember. They pulled the review, but I don’t mind a bad review every now and then to show that I’m human.

00:12:24:12 – 00:12:31:16

And of course, I feel that Felicia Reid probably has a mountain of positive reviews online anyways.

00:12:31:18 – 00:12:38:14

I have a mountain of positive reviews. This is my this is this is how it works. When you’ve got a network. If you get one bad review, go tell all your friends

00:12:39:29 – 00:13:02:04

like that’s suspicious. There’s always somebody go on there and put a positive review about me. I don’t even I mean, that’s not even how it worked. I’m just saying I don’t mind. I didn’t ask to take it down. I just didn’t want to be bad mouth. And then, of course, other photographers that are shoot-and-burn photographers in the group, they didn’t know. They were like hopping on the bandwagon. She’s a scam. Nobody charges thirty four hundred dollars. They don’t know. Oh, my God. You’re making it worse.

00:13:05:05 – 00:13:26:21

So whatever. So the idea of a bad review online is something that I think everyone is having to deal with, especially with everything moving towards the Internet, everything being on the Internet is one. Is that the only bad review? And if you have more, how do you deal with it, both of you? How have you dealt with that before?

00:13:26:26 – 00:13:50:26

That was my only one that I know of. I’m usually I don’t know. I don’t I don’t really deal with bad clients. Matt, you know, I mean, it’s never it’s really bad in it. And if it was a situation like Matt says we’re going to always fix it, we’re going to rise above. And even if they were upset about something, to fix it and they’re going to leave happier no matter what.

00:13:50:28 – 00:14:22:11

Yeah, totally. And, you know, way back in one of my first businesses, I got into going to do a little bit of trouble online. I had something posted. It gets totally misconstrued. And all the trolls come out. Right. And the trolls and their extended family come out. And my problem, because I was young and naive and didn’t really understand that you don’t engage the trolls. I was like, let me go back on and respond to every comment and be, you know, be that person.

00:14:22:13 – 00:14:53:27

And it just magnified the problem over and over and over, because once the trolls know they have you, then they dig in. Right. And nothing you say is going to fix the issue. So I learned my lesson about ten years ago in that regard. But like Felicia said, I think as long as you’re going about it with service and taking the high road and and making sure that everything you do when looked at objectively is the right thing to do, then you’re not going to have any problems. You cannot please everybody on the planet.

00:14:53:29 – 00:15:26:11

It’s just it’s an impossibility. So all you can do is serve with as much integrity and love as you can. And I would say nine point nine, nine times out of ten, it’s going to work just fine. But there’s always that variable of people that no matter what you do, are going to be unhappy. And the hope is that they don’t go online and start badmouthing you. But if they do, then the only thing you can do is kill them with kindness and just try to keep diffusing the situation and fixing the problem.

00:15:26:13 – 00:15:38:23

So, yeah, I don’t run into a whole lot of that these days because I think once you’re able to just address it head on, it cuts out any of the downstream effects of negativity.

00:15:42:18 – 00:16:18:22

And Kevin, if I could chime in, too, for a second, I also had a situation like similar to Felicia’s in the sense that I got a bad review on Yelp and it was they call me a bait and switch as well. It was something where they had won a prize at a silent auction. The prize included the full sitting fee and one image or credit, the value of that one image toward a bigger package. I made sure the wife was totally educated, but it was a husband and wife who won the prize.

00:16:18:24 – 00:16:51:28

But the wife was my main contact point. The wife brought her sister in, brought their dog in, the husband came in. They were unhappy with their wedding photos. And we were redoing like kind of the portraits of their wedding with the dog in them and then also just portraits of her with her sister. You could tell they had an amazing time. And when they came in for the reveal and I showed them everything and were talking about selecting the wife clearly understood what was going on.

00:16:52:06 – 00:17:08:21

But the husband was like, why can’t we just have all of them? And I was like, oh, well, you can you just have to, you know, apply this bag of fries and upgrade. And he got pissed. He walked out. He stormed out. It was the most uncomfortable moments of my life.

00:17:10:11 – 00:17:41:06

Anyways, the wife carried on. She bought not the biggest package, but she did buy a package of images. They applied the credit. She said she loved the images. I thought everything was OK because, I mean, she I didn’t hold a gun to her head and make her do this, obviously. And then later on, maybe like a month later, the husband wrote me a terrible Yelp, one star Yelp review, and it said, oh, we bought this at an auction.

00:17:42:28 – 00:17:51:09

She bait and switch us. She charges three hundred dollars, an image which is extreme buyer beware. All this stuff.

00:17:52:25 – 00:18:08:25

And the way I handled it was because that sale was closed and like they hadn’t personally reached out to me at all was to calm the heck down, because when I first like, I have such a fight or flight response and when I first saw that, I was like physically shaking and just like Oh my God. What do

00:18:10:19 – 00:18:41:15

I do. And then I calmed down and I wrote a draft of a response. And then I had a couple of friends who are really like savvy at writing things, read it over and make sure it was in a calm, cool and collected voice. And I just kind of like started with I’m really sorry that you feel this way and I’m sorry that things weren’t clearly explained to you.

00:18:41:17 – 00:19:12:28

I took great care to explain it to your wife, but I’m sorry that you didn’t feel as if things were explained to you, and you weren’t educated about this. And then I just explained, like, your package did come with one image. You obviously did not have to buy any more. I didn’t expect you to buy any more. Your wife wanted to buy more because they were really beautiful portraits of her and her, you guys with your dog and you guys with her sister. And they were really meaningful to her and she chose to do that.

00:19:13:07 – 00:19:44:21

And I’m sorry that you felt like you didn’t expect that to happen. He never responded to the review. And, you know, my business has gone on. I really thought it was going to like somehow no one would hire me again because I had a one star review. But like, Sue always says. You’re not really in business if if things haven’t gone wrong from time to time, because if you’re really working all the time, like every once in a while, something’s going to fall through the cracks. Nothing really has a perfect five star review.

00:19:44:28 – 00:20:05:06

And so every time I look on Yelp and I see it there, it crushes me a little bit, but that’s just how I dealt with it. And so in that situation, I didn’t actually end up talking to the client about it, but I just let it go with love. After making a point for any other readers on Yelp that like, well, this is his perspective, but it’s not actually like how it went down.

00:20:06:10 – 00:20:33:14

Perfect. I want to say or ask, have you had a situation where you have a client, you set something up and they just want to have continuous communication with you, whether it be constant back and forth with emails, text messages, your phone calls, how do you deal with it? How do you set that boundary to say, hey, I got this?

00:20:35:23 – 00:20:37:09

You don’t have to worry as much.

00:20:38:27 – 00:21:10:09

Oh, that’s easy. You set that boundary at the beginning. You just say, hey, you educate as much as you can write and communicate everything that you provide. And then, you know, if it happens to be a Friday afternoon, I tend to say I don’t respond on the weekends and I don’t respond after business hours, which is usually about six or seven o’clock. I said if there’s an absolute emergency, which there really never is, between the time you do the consult in the shoot itself, if there’s an emergency, let me know.

00:21:10:25 – 00:21:44:14

But just understand, I most likely will not get back to you on normal issues until Monday. So I have a great weekend and I’ll talk to you soon. But I make it very clear to all my clients that I don’t work past a certain hour at night and I don’t work on the weekends and I need to do that to maintain my own healthy balance. And I’d say most of the time people respect that. Occasionally I will get the odd text or the the Facebook message or the Instagram message or something like that. And if it’s not ridiculously inconvenient, then I’ll respond.

00:21:44:19 – 00:22:07:28

But most of the time I just try to keep my boundaries as the reason I put them in place. But when people are peppering me with questions, I tend to say, all right, well, let’s get on a zoom. Let’s talk about everything and let me answer everything at once. Let’s set up a time to do that. So my time is very important to me and I want to maintain that and set that expectation with my clients.

00:22:09:15 – 00:22:10:11

Perfect. Felicia?

00:22:11:14 – 00:22:45:19

Yeah, I agree with Matt to setting boundaries, and I don’t think I have that much problems with clients badgering me because I do have a system. So you also need systems and you need boundaries and you need working hours. And once my client books me, they have a set of meetings we’re going to be having and I create a vision board. And and another thing is like sometimes I don’t have to say anything. If they text me and it’s five o’clock or a client text me nine o’clock one night, I was like, I refuse to respond. It’s not an emergency, but I think sometimes I’m ADHD.

00:22:45:27 – 00:23:25:18

Seriously, sometimes it’s on my heart. I’m like, I know it right now. And it just has to be 11:00 at night. And I’ll send a message to somebody, even my makeup artist. And I don’t expect her to respond. You know, I just know I got to get it out of my brain because it’s right now or I got to send a text message and I work. I just they just know I’ll respond during working hours and it’s not an emergency. And two is communication. They already know we have a meeting coming up. I mean, come on, if they have a photo shoot tomorrow and they’re texting me like crazy the next two days, it’s going to stress me out and be like, hey, let’s hop on the zoom or let’s talk on FaceTime really fast at my convenience, even if it has to be after hours just to make sure that there’s nothing really wrong but setting boundaries.

00:23:25:20 – 00:23:59:08

And I think you can set them without saying anything. You get a text message, you get a dm after hours. Don’t respond. Have one of those little pop up things that come up on Facebook like, hey, these are office hours. We can’t we just fill out a contact form, you know what I mean? Just I think you can set boundaries without even saying it. Just don’t answer the phone. And let me let me just say this really fast, because in the beginning, when I first started, I thought, no client is going to book me. I have to be on it if they text me. I remember one o’clock at night I was answering messages in my beginning on Facebook.

00:23:59:27 – 00:24:21:25

Oh, and I’m talking to them asking I was even taking calls at eleven o’clock at night. This had to stop. I had to operate like a regular business. And you will not lose a client. I did not lose a client. They will respect you because you’re setting up the boundaries, you know what I mean? So you don’t have to be on constantly. Twenty four, seven. And it works. I’m a living testimonial.

00:24:22:14 – 00:24:55:15

Yeah. I’ve dealt with other entrepreneurs where they’re saying I’m answering text messages at two thirty and then there are like in the middle of the night and they wake up and I hear complaints of why, why are these people text messaging me this? But they are the ones that tell them, text me whenever you want, but they end up just being angry about the situation. It’s like, why aren’t you telling them? Well, I need to provide the best customer service possible. And it’s like you not doing that at two thirty in the morning, you know.

00:24:56:07 – 00:25:01:18

Yes. Oh, Kevin, I was just gonna say it’s not customer service if you’re resenting someone because you’re.

00:25:01:21 – 00:25:03:15

Exactly. Exactly.

00:25:04:21 – 00:25:20:08

And it’s like your kids, you have to set boundaries, right, you set boundaries. I think that you set boundaries and you get respect when you set the boundaries. And I don’t think you have to say much is just kind of like your momma just gives you that look and you just know, don’t talk to me right now.

00:25:24:23 – 00:26:01:04

So what about in the different the complete opposite? So we set up consultations, discuss with clients the process. They pay the session fee and you set the day of the shoot along the way, photographers like to have the wardrobe consultations, the mood boards, the Pinterest boards and discussions about what’s going to happen later on. But yet the client does not communicate with you. The day’s getting closer and closer. You don’t got the mood board, you haven’t gotten the consultation and they won’t answer emails, respond to texts or anything like that.

00:26:01:29 – 00:26:07:00

How do you go about that situation where you just have a client that doesn’t want to respond

00:26:08:13 – 00:26:31:11

I have a client like that. My photo shoot is coming up next week. Tuesday, I hadn’t talked to her. I send her I don’t know how many messages said, you know, you know, I’m not going to do your photo shoot unless until I talk to you and I say it with love. I just have a way of saying things like, I’m not going to let you come in the studio if I don’t know what I’m going to do. It’s not going to be successful for neither one. She hopped on that Zoom yesterday so fast

00:26:33:19 – 00:26:34:04

I could

00:26:34:06 – 00:26:35:13

Who can stand to lose

00:26:36:02 – 00:26:40:24

a shoot with Felicia Reid. I mean, you got your dates set up for some time away

00:26:41:07 – 00:27:11:09

and they already know. I know exactly. And my clients know in advance. And it’s communication. Let’s back up. It is communications when they book me. OK, here’s a contract. Fill out this contract saying that I communicated everything with you. This is for us to understand that everything’s black and white. But also they already know that I’m booked out months in advance. Like you’re not getting in until twenty, twenty two. OK, so we got to do this and I think they just know. They just know and you and it’s kind of like this is my rescheduling fee if you have to.

00:27:11:11 – 00:27:38:03

I get it. We’re in a pandemic. I waive. God forbid somebody comes up with covid. I waive it the next time. You know, this is a complimentary rescheduling fee. Here’s your the next time you’re going to pay me five hundred dollars. Oh, we got to reschedule reveal. That’s five hundred dollars. Oh you can’t make up your mind. It’s five hundred dollars. Everything’s in writing and they understand time is money and I think they just respect me because my business is set up very automated, systematic and I don’t have anybody that doesn’t respect me.

00:27:39:03 – 00:28:09:22

Matt? Yeah, you know, I I don’t shoot at the volume. Felicia does God knows I want to. Don’t get me wrong. But, you know, my system’s a little bit looser than that, probably to my detriment, quite frankly. But I have the same type of situation, a bit of a shoot going on next week that a woman purchased for her granddaughter. And I’ve been trying to communicate with the the young girl. She’s 14 and her mom for several weeks.

00:28:09:27 – 00:28:53:26

And the communication has been like pulling teeth. And it’s not like I never look at it as a bad thing. I just look at it as some people aren’t necessarily strong communicators in that way. So we’ve had enough communication so that I understand that the shoot is going to happen. There’s no difficulty there. I have a slight understanding of what we’re going for, but we haven’t been able to really connect on wardrobe. Now, I’m at the point as well where that doesn’t faze me too much because we can do things on the fly and I’ve got enough experience that I can, you know, really go into this and create some beautiful portraits without having everything laid out in front of me.

00:28:54:04 – 00:29:26:28

However, there’s still a little bit of nerves there, right? That that things could, you know, not live up to expectations. But at the same time, I do have a written track record of all the communications that I’ve sent, all the texts, all the, you know, the different venues that I’ve used to try to get information out of them. I’ve got that all on record so that if anything comes up, I can address it right there. I’m not expecting it to. Everything, I’m sure is going to go perfectly fine. But I love making sure that I have everything written.

00:29:27:00 – 00:29:59:06

Anything that I say in a phone call is followed up and repeated in written statements. Any contract that I have is gone over very closely and then I know I have systems as well that show if someone’s read an email or signed a contract and it’s very easy to follow up that way with gentle nudges. Hey, I saw that you didn’t sign your contract. Let’s talk about that. And, you know, finding ways to make sure that they understand that you’re running a professional business and you’re not just some fly by night person that they can call or text in the middle of the night.

00:29:59:11 – 00:30:22:29

And you know that you have value making sure that you set that up in their mind. Then, you know, I don’t get too wrapped around the axle if we don’t communicate back and forth a lot. But I make sure that by the time we get to the shoot, I have all the information that I need to make sure the shoot happens. If that makes sense, then answer your question, Kevin.  Totally.

00:30:23:29 – 00:31:00:22

I have one thing to say to you about receiving money before, because I have a client that I had to say this is not a good thing either. They love me. They referred to me and they’re like, here, send me an invoice. And I’m like, no, no, no, no, we need to get on the phone because you don’t know how to work, you know? And they were like, we don’t care, we’ll pay. I said, but I don’t I want to make sure you’re flying in. I don’t want to waste anybody’s time. And I want to make sure that I could do exactly what you want to do. And I’m not sure what you want to do. And so I forced them. It took a couple of weeks, but I got her on the phone because whenever you start dealing with more affluent people, I deal with a lot of like super rich people.

00:31:00:24 – 00:31:20:25

I deal with their assistants and I really talk to the client. It’s it’s weird is the weirdest thing. And so I’m like, no, I need to talk to the client, not you, because I don’t know what I mean. So that can be that can be trouble. So don’t just take people’s money when they want to give it to you and you don’t communicate and then you’re setting yourself up for failure. Does that make sense?

00:31:21:06 – 00:31:26:29

Yeah. So this was prior to any consultation and they didn’t just like invoice me.

00:31:27:05 – 00:31:59:15

I want to see what I had to. I had the conversation with the assistant and she goes, well, she wants you. You photographed her so and so. She wants you. And I was like, I get it, but I don’t think I could deliver it. And I was trying not to be rude. I was just kind of like, I don’t know, I and it scares me. And I was honest. I said, it scares me. She’s coming in, she’s flying in for this. And I don’t want to waste our time and I don’t want to waste my time. I need to have a clear picture of what she needs to see if I can deliver, because I start talking about green screens and I don’t do a green screen. So I need to make sure we we’re on the same page, you know.

00:31:59:19 – 00:32:09:09

I mean, and so don’t always take money just because they want to give it to you, because you will you could shoot yourself in the foot. Communicate, communicate, educate, educate, educate.

00:32:10:19 – 00:32:45:11

And similarly, I was just going to say, I’ve had people who say to me, like, I’ll try to talk about pricing with them up front and they’ll go, oh, no worry. Whatever it is, we’ll pay for it. Don’t you don’t even need to have this conversation with us. And I’m like, yeah, I do. I really need you to know exactly what this is going to cost, what to expect. It’s great. I’m really excited that you feel like whatever it costs your you’re happy to do it. But I want to be super clear that you understand my process because I don’t want any issues down the road.

00:32:45:13 – 00:33:18:27

And it’s actually a really big red flag to me. Now when someone says, oh, money doesn’t matter, because almost always it does. And when I go through the prices with them, it is an issue. So just a pro tip to you, if you sure that that might sound like a good thing. But I personally read it as a red flag when someone tries to wave me off. Anyways, I just want to go ahead and reintroduce our guests, Matt Stagliano and Felicia Reid. And we’ve come to the point in the conversation where we’re bringing the audience up for questions.

00:33:18:29 – 00:33:27:14

And I see that Manaz has a question. So if you want to just state your full name and then go ahead and ask your question, we’d love to hear you.

00:33:29:03 – 00:34:02:10

Hi, how are you? My name is Mannaz Barry and I’m portrait photographer, as all you guys are. And here is my question about the client. I start to running Facebook ad, which was going so good, so good so far. And but my one of my biggest problem is, like even in the ad I said the session fee is two forty nine and like then they go to my website, my packages start at like nine hundred for six images and blah blah blah.

00:34:02:29 – 00:34:39:07

Everything is there. When I called the client and say hi this is like a 40 over 40 project and explain a little bit about it. When I get to the pricing and they listen to it, everything goes so good and I’m like, how would you like to pay for the session fee so we can book in the calendar? They’re like, Oh actually this is a lot. This is out of our budget. We cannot afford it. I’m like, OK, so why did you fill the form? You know, I stop is sitting there and like I said, OK, like I have a nice day.

00:34:39:26 – 00:35:03:26

Keep in touch. I’m going to keep your contact information in your email and all those kind of thing. I have no idea. How should I follow up even should I follow up or. No, I don’t need to do it. And if yes, how should I follow up? If no. Just remove them from my contact list even or what should I do? I have no idea about it. Thank you.

00:35:06:03 – 00:35:37:01

I can jump on that one. So great question, by the way, and I think it’s something that as photographers we have to expect is that there are going to be tire kickers, there are going to be people that get in touch with us because they love the work that they see, but that we’re out of their budget. That’s perfectly fine. And I think it happens to me quite a bit because I’m I’m more expensive in my area than pretty much anybody else. And I’m OK with that because I know what my value is.

00:35:37:03 – 00:36:19:28

And I’ve set that value for myself and people will either purchase that product or they won’t. I never get rid of anybody and I always follow up down the road. Hey, I was just thinking about you. And, you know, I just wanted to drop a line and say hello or I keep them on the newsletter list or keep them on my communications, because even though they’re saying they can’t afford it now doesn’t mean that they can’t afford it down the line. And as long as you keep showing up with value and showing them what you do and showing them the love and telling them about new products and new campaigns that you have going on, just because they’re saying no now doesn’t mean that they’re not going to say no, that they’re going to say no down the road.

00:36:20:00 – 00:36:41:14

They might say yes. So I just keep trying to show the value and give them as much of me as I can give them. And when the time is right for them, they’ll walk through my door. But I never take it personally because I already know what my value is and what my products are. So I don’t let that bother me. But yeah, I always stay in contact with them Mannaz..

00:36:42:08 – 00:37:13:02

Yeah, I’d say the same thing is like whenever they say they can’t afford me, I think Sue taught us this is kind of like, oh, I totally understand. I totally understand. It is a big investment and most of my clients. They save up for this or, you know, if you have offerings for payment plans or whatever. So I’d given that option and sometimes it’s not. And they’ll say, no, I can’t do that is really expensive right now. I’m like, oh my God, let’s stay in touch. I run promos, get on my my newsletter list, they stay in touch with me on Instagram, I’m quite entertaining. Follow me on Instagram.

00:37:13:04 – 00:37:46:22

Follow me on Facebook. Some of my clients have book me now. They’ve probably been watching me one, two, three, four, five years, five years. Some of them come. That was probably from one year ago. They couldn’t afford me. Two years ago they couldn’t afford me three. I mean, if you pay attention to comments on Instagram, Facebook, they’re like, I’m saving up my pennies, Felicia. Like you’re showing them value constantly and you want them to stay in contact with you, you know? So it’s OK. Not everybody can afford to. Not even me. You know, I can’t do every person that calls me on the phone, but sometimes you just have to show them why you cost so much.

00:37:47:01 – 00:37:53:15

You know what I mean by keeping them in the loop with newsletters and correspondence like that on Facebook and.

00:37:56:14 – 00:38:28:03

Oh, I was just going to say the other thing I would just say is like if you are running a campaign, make sure on that contact form there is a box that says that they want to opt in like, yes. Do you want to sign up for my newsletter and then have them check a box that says yes, because then you’ve already gotten your permission and you can just automatically add them to your list. And especially if you were running an ad, that’s a great way to just get permission even before you have the in-person conversation with them.

00:38:28:14 – 00:39:01:13

And if it’s a situation of like I’m getting frustrated because I have this Facebook ad running, I’m getting a high volume of inquiries and people are kind of like wasting your time by booking the phone call, but not really understanding that this costs money. One thing you could do is send a frequently asked question thing that you send out before the call. That’s just like, hey, I before we get on the phone call to make this really efficient for me. And, you, I already have some frequently asked questions that most people ask me on the phone call.

00:39:01:17 – 00:39:53:17

And the first question on mine is, what does this cost? And I just like answer that. And it’s like, what does that include? And I answer that. And usually people actually have canceled the call with me because they read that frequently asked question thing and they’re like, oh, this isn’t going to work out on. The other thing is you could also, if you’re really having a high level of inquiries, have something on your contact form for that campaign. That’s like I understand that the investment for the campaign is X and that it includes X, and that I have the ability to add more images because again, if it’s just a matter of you don’t as a one person, have enough time to deal with everyone, you can always set those boundaries ahead of time electronically so that you’re not wasting your time getting into this like 30 minute conversation with someone in it.

00:39:53:29 – 00:39:57:21

At mark twenty five minutes in, you’re finding out that they can’t afford you.

00:39:58:18 – 00:40:34:28

I think I’ll add one more thing in there really quickly too and I think it keeps coming back to the same thing. And this is why I love Felicia’s Systems, is that everything is a system. Right? As long as you have anticipated the answers to some of these questions and you’ve practiced with the scripts and you have a way to deal with whatever comes your way, then it makes it a lot easier when any sort of and I’m throwing air quotes like everybody in the room can see them when when you’re looking at conflict or you’re looking at problems, you’re going to have a system to deal with that.

00:40:35:00 – 00:41:00:05

So go through the exercise of just saying what’s the worst that could happen? What if someone leaves me a bad Yelp review? What am I going to do or what do they say they can’t afford me? What am I going to do? Think through some of those things and fill in those gaps so that when the opportunities arise, you’re already there and ready to deal with whatever situation comes up if that you know, if that helps. But I love systems and Felicia is the master of them.

00:41:00:27 – 00:41:20:26

And I was just going to say, people don’t read. I’m just telling you and I’m one of them. I booked I booked a photo shoot coming up and I didn’t I am that one. I’m like, I got money. I don’t care what it calls already got a budget or whatever. And my photographer is like, did you sign your contract? Did you read it? No, I’m like, what do I bring? She goes, Why don’t you read it? I sent it to you. Because I ain’t got time for that.

00:41:22:12 – 00:41:25:11

I’m normal. People don’t read

00:41:28:18 – 00:42:07:24

To bring it back to the boundaries of that with clients. Felicia, you brought us something interesting with the affluent client and them telling you what they want to do. Just send me the invoice. I want to know, how do you tell a client no and a firm no, this just cannot happen. How do you go about saying to that client? Maybe she wants to have the business of photography stuff, but then she wants to do something completely wild with compositing work and she wants to Felicia Reid, and she wants to also, like, be composited into something.

00:42:08:12 – 00:42:10:23

Are you reading my mind? Do you know my client?

00:42:12:19 – 00:42:14:05

I figure with green screen,

00:42:16:01 – 00:42:18:17

where does she want to be and how do you tell her no?

00:42:20:05 – 00:42:50:05

So I say, you know, I want to make sure even even whenever I get an inquiry, let’s get on the phone. I need to know if we’re a good match. I only want to work with clients that that that love my processes and follow my processes. And and we’re a good match because I’m not always a good fit for everybody. And I’m just honest. I don’t do babies. I don’t do events. I don’t do weddings. I don’t do like there’s a lot of things I don’t do. I don’t want to shoot outside. Are we talking about going outside? It’s not happening like I am that I am.

00:42:50:07 – 00:43:20:28

So niche down. It was unbelievable. And I’m like. And I. Literally say, I don’t know what she wants and I don’t. No, I’m not, that is not how it works. I don’t feel comfortable. You know, this is like a and I think people respect you more than taking on the work and you can’t do it. They’re going to give you a bad review. Like people respect me more by saying I don’t feel comfortable. I don’t feel comfortable with that. This is my process. Let’s hop on a phone call really quick. Let me get your boss on the line. I have to I cannot take your money.

00:43:21:00 – 00:43:28:07

I will not take your money. Tell her I’m not taking that money. It’s not happening. There you go. Just like that.

00:43:29:23 – 00:43:32:04

We got to see if we’re a good fit, are we a good fit?

00:43:33:19 – 00:43:34:29

Matt, how do you tell a client?

00:43:35:01 – 00:44:08:20

No, I say no. I mean, it’s really simple. It’s as simple as that. I don’t mean to be flippant with that, but no, I don’t I don’t do babies or weddings or couples or engagements or I have a specific little niche. I’ve built my my style. People come to me for that. If they ask me for something that I can’t do, the best thing I can do is respect them enough to say I either don’t do that, I can’t do that. But I’m happy to refer you to someone that will always solve the problem.

00:44:08:22 – 00:44:39:12

If you can’t do it, if they’re really heart set on getting big fantasy composites, I can give you a ton of people that do that type of work. That’s not what I do. And you’re only going to wind up disappointed if you think that I can and I give you something that’s subpar. But I’ll never put myself in that situation. I just say no. Can we can I have my family come in and watch me do the photo shoot? Yes, they can come in. No, they can’t watch the photo shoot.

00:44:39:14 – 00:45:16:08

I need your attention. I need to be focused on you as the client. It’s very easy to set no to say no if you are explaining why. And the reason being that you want to give them the best possible service in the best possible images at the end of the shoot. And for you to do that, you have to be in that zone where you’re comfortable and you know that you can produce this work. When you’re pushed outside of that and you feel uncomfortable or you feel like you’re unable to accomplish that, it’s going to show up and it’s going to come out.

00:45:16:10 – 00:45:39:28

as that energy of being not confident or scared to do something. All that fear bubbles to the surface and it’s palpable. So it’s easy for me. I just say, no, I don’t do it like that or I can’t do that type of work or I won’t do that type of work. And usually it diffuses things with that upfront honesty, you know, and it avoids a lot of problems down the road, believe me.

00:45:40:23 – 00:46:12:26

But yeah, Kevin, for me, when I say no to a client, it’s just one of those things where, like Matt said, you want to explain why. And I always try to also ask them like like what’s what are you looking for? Because sometimes sometimes we can actually meet in the middle in a situation where, for example, I had a client recently who wanted one of those shots where everything is in black and white except one thing is in color. Selective color.Yeah, yeah, yeah, yeah.

00:46:12:28 – 00:46:42:29

Those like eighty nine shots. And I was like, what is the intention behind wanting that. And she was like, well I’m having a girl so I really want the pink. It was a maternity shoot. She like I really want the pink to show. And I was like can we just do something else like color pink and then have it like and then I just explain that I can get like a more modern high end, like, Fashion look. And she was like, oh yeah, OK, that makes it. And then she went with my idea.

00:46:43:01 – 00:47:06:22

It’s like I didn’t have to lose that client, but I mean, I didn’t want to also like really do a selective color shot, you know, so we were able to find a styling thing in the middle. So sometimes just asking people questions like what is the goal that you’re trying to accomplish here? You can sometimes find an answer with them that is different than what they had imagined and what you had imagined. Gotcha.

00:47:07:14 – 00:47:20:24

So dealing with clients, once again, I wanted to ask, have you ever had to fire a client? And if so, how did that go? Felicia?

00:47:22:06 – 00:47:25:08

Oh, my God, I don’t know who’s going to be listening to this, you know.

00:47:27:03 – 00:47:27:18

You know,

00:47:29:14 – 00:48:01:23

I got to say no names. They don’t know who they are. No, I benignly. It happens benignly. I haven’t. Did I fire a client? I can’t remember. But there’s a client that it’s like my top client. She pays me a lot of money, but she worries me to death like she’s one of those worries me to death and she’s flaky. She cancels a lot. But when she comes, she spends like seven thousand more and I just benignly avoid her. She texted me and she goes, we need to schedule a photo shoot. I’m like, oh, I swear, it’s been like six months.

00:48:03:23 – 00:48:11:08

I don’t know how. I know it’s difficult. I need to work on this. I don’t know how to tell her you’re just flaky. I can deal with you no more.

00:48:11:17 – 00:48:17:01

I mean, you’re Felecia Red, right? You deal with scheduling. You get things on time. And when a client isn’t.

00:48:18:08 – 00:48:24:13

Putting your time end like friends, you just benignly just don’t respond.

00:48:24:15 – 00:48:26:06

Yeah, yeah, I gotcha.

00:48:28:25 – 00:48:31:26

So I haven’t taken someone’s money yet and fired them.

00:48:32:07 – 00:48:33:01

I got you.

00:48:33:15 – 00:48:43:08

Man, did I give somebody their money back? I think I did. No, I don’t. No, I don’t. I rarely have that problem. But I know people that I don’t want to work with and

00:48:44:09 – 00:48:48:24

you just completely avoided in general. So you don’t even have to deal with the idea of firing them.

00:48:49:10 – 00:48:55:22

I know there’s probably a better way to do this, but I don’t know yet. I’m still learning.

00:48:55:24 – 00:49:01:19

Matt, have you ever had to deal with a situation where you had to let go of a client because they just wasn’t working out?

00:49:02:13 – 00:49:33:10

Yeah. You know, there’s from previous businesses, previous photography and video businesses where, you know, the client just becomes too much. They’re taking up too much time. You’re making too many revisions. You’re doing too many things. You finish the job with love. But when they come back, they are, you know, suddenly you’re unavailable for all the dates that they want or you don’t have time in the schedule or, you know, it it’s understanding.

00:49:33:12 – 00:50:03:15

How does that client make you feel? And do I want to keep feeling that way? Right. So, Felicia, when she was just talking about resonated so hard because I had a client last year that the shoot was a great shoot conceptually, but it went off the rails very, very quickly at the beginning. And my own problem, and that is I didn’t set the right boundaries and I’ll fully own that. And what happened was it became a tough shoot.

00:50:03:22 – 00:50:34:11

And then after the third round of revisions, it became still, like, not satisfying. I realized it was a person that probably just wasn’t ever going to be satisfied with the images. And once the sale was over, she wanted to immediately rebook for some more family stuff. And I said, well, you know, we’ll have to get back to you. And she had trouble paying for stuff, paying for the session fee, paying for the images down the line.

00:50:34:15 – 00:51:05:02

And those sorts of things just build up or I say I don’t want to be chasing my clients. I want to be working with the types of clients that make me feel good about what I do, that value the work that I do and are going to be evangelists for the work that I do. So, you know, I try not to get into the Situation Room firing anybody, but certainly there are clients that just based on the interaction, it’s either not a good fit or when they want to come back.

00:51:05:04 – 00:51:30:01

And you remember the interactions that you had before, maybe you’re not available or maybe you’re booked or, you know, there’s just ways like Felicia said, to benignly, you know, get around the issue. I’ve never felt like confronting them right away and saying, you’re not my cup of tea is the way to go. So call it avoidance, but I think it’s the right way to go.

00:51:31:22 – 00:52:02:06

Whatever, whatever makes you happy and keeps you as a business owner happy, you do what you got to do. So I wanted to switch a little bit over to you guys and how you set boundaries for yourselves. Are there any systems that you’ve set in place to separate your work time and your personal time? Do you have office hours and how do you enforce those with yourself?

00:52:03:15 – 00:52:34:19

Yeah, yeah, I do. And I’ve talked about this before. Is time blocking is so important. And again, I highly recommend reading the 12 week year. It’s an incredible book and it kind of just helps you with time blocking and stuff. But it is. I photographed Monday, Wednesday and Friday night between the hours of nine thirty and two thirty. Tuesdays is my day off and my coaching days when I do coaching. Thursdays is networking day, Saturday and Sunday I’m off from shooting and if someone wants a weekend, I put a high price on a weekend, which I never do anyways.

00:52:34:21 – 00:53:07:14

Four thousand hours for Saturday, but I don’t really photograph. I’ll do reveals or Zoom calls on Saturday mornings because I’m a morning person and everybody’s asleep and that’s just it. I have a Callendly Callendly is amazing or we all might have other systems of the calendars. So like when I do a coaching call, I send it. I’m like, OK, I coach on Tuesdays, here’s my calendly. It’s only set for Tuesdays and it’s for coaching calls. Pick a day. I have one to ones with other businesses or my wardrobe. Consultations are only on Thursdays at a certain time I put them in Calendly.

00:53:07:21 – 00:53:39:12

Yeah, someone’s like, let’s connect. I’m like, OK, here’s my callendy. Only thing got the one choice. That’s how I control it. That’s right. And and then I make sure I take I scheduled my whole year. You know, I start at the beginning of the year and I have one those big old calendars and I schedule every quarter. Remember every quarter I take off time for days at the beginning of every quarter to reward myself for all the hard work I did. And I schedule all my vacations first, and then I schedule my shoots. I schedule my holidays. I know I’m going to be off this everything’s scheduled in advance.

00:53:39:14 – 00:53:58:08

So I kind of know when I have to do stuff, you know what I mean? How I have to like I’m going to WPPI, so I’m going to be gone two weeks, but I do about ten shoots a month. So I had to get those ten shoots somehow because I’m gone a week, you know. So it’s always working with the calendar and time blocking. That’s what works for me.

00:53:58:14 – 00:54:04:07

Well, I’ll see you at WPPI, but yeah, thank you for that, Matt.

00:54:05:08 – 00:54:42:14

Yeah, I’m I’m the same way I believe in time blocking. So my shoot days are Monday, Wednesday, Friday. I don’t shoot on the weekend, but because it’s just me, I tend to work quite a bit. Tuesdays are my focused admin days. Thursdays are my day off and usually weekends are kind of up for grabs. I try not to work at all, but I’ll check in here and there. But I don’t shoot on the weekends. I use that for personal work or if I want to go out and shoot something like extreme sports or mountain biking or something to that effect.

00:54:43:20 – 00:55:18:11

When it comes to, you know, what I do to set my days and time blocking, I’m usually up pretty routinely at about five thirty. I exercise, journal, meditate, have coffee done by eight o’clock. I do a clubhouse morning panel from nine to ten thirty every morning. And then my hours for work are ten thirty two for ten, thirty to five thereabouts. So I have things very structured for me and what that allows is very repeatable, consistent service.

00:55:18:18 – 00:55:48:27

And I know exactly when things are going to be scheduled. I know exactly when things need to be blocked off and it allows me having that structure allows me the flexibility when I want it. But I use Calendly just like Felecia does. I think it’s phenomenal. That’s how I schedule my, my consultations. So yeah, I mean having structure really keeps you on track and that way you don’t feel as frantic doing anything, especially me. I don’t have anyone working for me.

00:55:48:29 – 00:56:01:20

I need to stay focused, or I’ll be all over the place. I’m just a mess without a calendar and that’s been the way that I’ve been for two years. Two decades. So yeah. Calendar, calendar, calendar.

00:56:02:12 – 00:56:25:06

Perfect. Perfect. So we’re getting close. I want to finish off with one fun question for you guys and then after that, going ahead, hit me with your Socials. You got two weeks, two weeks vacation. Go anywhere in the world to rest up to reset. Where are you guys going? Matt?

00:56:26:14 – 00:56:42:22

I’m going to Australia, never been there. It’s someplace that I’ve always wanted to go. I’ll wait until they’re not locked down anymore. Yeah, I, I, I do want to go to Australia more than anything that’s been that’s been the bucket list of mine. Yeah. For sure.

00:56:45:10 – 00:56:58:25

Exploring really maybe hanging out at Kris Robinson’s studio, but just getting out there just to see it. I’m fascinated. I’ve been fascinated with Australia since I was a kid and I just I need to get there. That makes sense.

00:56:59:09 – 00:57:00:05

Felicia, where are you going?

00:57:01:18 – 00:57:18:04

I’m going to Tuluum Mexico in October for one week, and then the other week I will stay at home and Warsaw and my brain, I need to be quiet. I’m highly ADHD and I like to be quiet. Like I get quiet and just recharge because extroverts need to recharge.

00:57:19:07 – 00:57:21:07

There is no place like home, right?

00:57:21:09 – 00:57:22:13

I love home. I love home.

00:57:23:16 – 00:57:34:01

So like I said, we are hitting that one hour mark. So before we let you go, if you can go ahead and hit us with your socials. Felecia start it off

00:57:34:03 – 00:57:40:29

Felicia Reed photography on Instagram. You can follow me on Facebook Felicia Reed photography. Yeah, I think that’s it.

00:57:42:12 – 00:57:43:28

Short, simple, straight to the point,

00:57:44:22 – 00:57:56:06

Matt, and I’m simple and straight to the point to Stone Tree creative on all platforms. So just at Stone Tree Creative on Instagram, Facebook, Pinterest, you name it, I’m out there.

00:57:57:16 – 00:58:32:20

And I want to point out that, Matt, you have a studio tour that just went live last week. And I believe, Felicia, you have one coming up as well. So for anyone out there, keep an eye out for that. It has been a pleasure having you both on. Everyone, please go follow Matt, follow Felicia, and please make sure to follow the portrait system on Instagram and on Facebook as well. And be sure to check out the blogs that are associated with our clubhouse interviews at SueBryceEducation.com/blog.

00:58:33:15 – 00:59:01:27

And if you are a member of Sou Bryce Education and you have any more questions for Matt or Felicia, Ashleigh or myself, go tag us in a post on the SBE members only Facebook group. And if you are not a member of Sue Bryce Education and you are interested in learning more about how it can help your business succeed, email Ella with support at support@Suebryceeducation.com. Thank you again for joining us, and we hope you can join us next week.

00:59:02:12 – 00:59:38:04

Thanks again for listening today. And don’t forget, you can listen to either me or our special guests every Friday on Club House at 11:00 a.m. Pacific.

Thank you so much for listening to the Portrait System Podcast. Your five-star reviews really help us to continue what we do. So, if you like listening, would you mind giving us a review wherever you listen? I also encourage you to head over to SueBryceEducation.com, where you can find all of the education you need to be a successful photographer. There are over 1,000 on-demand educational videos on things like posing, lighting, styling, retouching, shooting, marketing, sales, business, and self-value

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