The 12-Week Startup

Are you ready to transform your business and life? This is your step-by-step program to create a powerful, profitable portrait photography business. It doesn’t matter if you are starting fresh, or if you have an existing business you need to restart with new eyes and mindset.

Become a Sue Bryce Education member today to join the program and get all the benefits of membership.

What You’ll Learn

01

Week 1: Studio Setup

In the first week of Startup, Sue teaches the fundamentals of kit building, creating a versatile yet simplified professional portrait studio setup, and how to make a home-based studio work.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This week focuses on the essential needs of any size studio- from a basement to a full brick and mortar shop. Topics include lighting sources, essential gear and props, interior design ideas and other considerations that can help you sell, sell, sell!

You don’t need to spend a lot of money—see how Sue-savvy choices in your studio can put you on the path to success.

Once you finished this week, we recommend visiting Sue’s Studio Tours for further inspiration!

This Week’s Lessons:

01:55 Introduction
01:04 Studio Setup Challenge
19:28 Simple Backdrops
15:26 Diffusing Light & Props
20:24 The Bare Minimum Studio Setup
Week One Q & A

Training Materials:

pdf Studio Setup Guide

Continue Learning...

Close
02

Week 2: Pricing & Product

In the second week of Startup, Sue teaches how to create a pricing structure based on your value, your experience as a business owner, and your experience with being a paid photographer.

This week focuses on understanding your value. This includes identifying your blocks when it comes to your self value, as well as your experience as a business owner, and your experience with being a paid photographer. Topics include understanding your own personal value, your time, and your craft. As well as how to get your pricing to industry standards, and all the possibilities for pricing plans, packages, and more.

Once you finished this week, we recommend visiting the Sales Intensive for further studies on this topic.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

01:38 Introduction
01:37 Pricing & Product Challenge
05:08 Intro to Pricing
22:03 Pricing Guides
11:41 Fantasy Price List
09:11 Pricing Breakdown
04:00 Digital Presentation vs Printed Reveal
14:32 Gift Vouchers
04:15 Shame & Guilt Receiving Money
1:09:55 Week 2: Q & A

Training Materials:

pdf Pricing & Product Guide

Continue Learning...

Close
03

Week 3: Camera Basics

In the third week of the 12 Week Startup course, Sue will ask her students to truly get to know their camera through a series of four challenges designed specifically for indoor and outdoor portraits. Students will work with aperture ranges for single-subject and multi-subject portraits, pushing their ISO, hand-holding duration, and overriding their own light meters. It is essential that you take the time to get to know your camera.

Once you finished this week, we recommend checking out our blog post, 5 Easy Tips for Sharper Images by John Greengo. You can also check out his amazing in-depth camera course, Camera 101  available on The Portrait Masters.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

02:36 Introduction
00:56 Camera Basics Challenge
19:34 Shooting Raw
25:42 Exposure Triangle
09:36 Toggle Focus
13:35 Freeze Action or Movement
16:30 ISO
06:42 ISO Comparison
24:21 Camera Comparisons
39:04 Week 3 Q&A

Training Materials:

pdf Camera Basics Guide

Continue Learning...

Close
04

Week 4: Sales

In the fourth week of our 12 Week Startup course, Sue discusses sales in relation to your self, your experience in being self-employed, and your craft. In order to have a profitable business, it is essential that you know your value.

Once you finished this week, we recommend checking out Sue’s Sales Intensive.  In addition to that, make sure to check out the entire Sales course collection.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

01:35 Introduction
01:00 Sale Challenge
1:10:28 Sales

Continue Learning...

Close
05

Week 5: Lighting

In the fifth week of the 12 Week Startup course, Sue guides her students through the natural light studio. The class works on mastering soft, even lighting that flatters all faces. Topics of discussion will include backlighting, contrast backlighting, and working with strobes.

Once you finished this week, we recommend checking out Sue’s additional lighting courses.  Also, we highly recommend Felix Kunze and Sue’s course, The Lighting Series which is available on ThePortraitMasters.com.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

00:47 Introduction
01:43 Lighting Challenge
33:45 Flat Beauty Light
11:52 Backlight
07:59 Contrast Backlight
31:08 One Strobe, Two Strobes
1:31:16 Week 4 & 5 Coaching Chat with Sue

Training Materials:

pdf Complete Lighting Guide

Continue Learning...

Close
06

Week 6: Marketing

In the sixth week of the 12 Week Startup course, we get into the tactical details of marketing, and how to capitalize on your natural strengths as a marketer. Topics of discussion include creating your marketing printables—decide on your style and learn how to speak to the demographic you want to draw to your business.

Before and after shots are a great way to get started—people love makeovers and it speaks to the style of glamour portrait photography. We are going to teach you to sell so you can attract those who are attracted to your brand.

For further learning, we recommend checking out Sue’s Marketing Intensive. You can also purchase her marketing templates in The Portrait Masters store.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

01:14 Introduction
01:44 Marketing Challenge
54:45 Marketing
43:35 Your Sales Pitch

Continue Learning...

Close
07

Week 7: Posing

In the seventh week of the 12 Week Startup course, Sue covers one of the most important subjects, posing. Sue discusses the fundamentals of posing—from body language and composition to working in standing, seated, laying down positions and more. Topics of discussion include posing with curves, on the ottoman, on the couch, and more.

For further learning, we recommend checking out Posing Hands, POSE, and POSE with Curves.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

02:14 Introduction
01:02 Posing Challenge
1:25:35 Posing 101
17:54 Posing Different Body Shapes
31:57 Ottoman Poses
46:22 Posing with Curves
25:22 Couch Poses
1:04:41 Coaching Chat

Training Materials:

pdf Posing Guide
pdf Curves Posing Examples
pdf Couch Posing Examples
pdf Ottoman Posing Examples
pdf More Curves Posing Examples

Continue Learning...

Close
08

Week 8: Design Hacks

Available October 7

In the eighth week of the 12 Week Startup course, Sue will discuss the ultimate marketing material hacks, using Photoshop and InDesign. Topics of discussion include .pdf creation, accordion cards, and magazines.

For further learning, we recommend checking out Sue’s DIY Marketing Design Live. You can also purchase the marketing templates in The Portrait Masters store.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

01:35 Introduction
02:51 Design Hacks Challenge
1:03:20 Design Hacks
Coaching Chat

Continue Learning...

Close
09

Week 9: Makeup & Hair

In the ninth week of the 12 Week Startup course, Sue discusses personally what having hair and makeup specialists on the team means to her, and things you need to consider when it comes to hair and makeup.

Topics of discussion include hiring/bartering with hmua artists or going DIY. In the end, the best thing to do is educate your clients on their options and learn what they want.

For further learning, we recommend checking out Sue’s Working With Hair and Makeup.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

01:30 Introduction
01:22 Makeup & Hair Challenge
1:07:04 Makeup & Hair
Coaching Chat

Training Materials:

pdf Makeup Guide

Continue Learning...

Close
10

Week 10: Confidence and Networking

Available October 21

In the tenth week of our 12 Week Startup course, Sue discusses relationship building. Get ready to boost your confidence, start networking, and approaching models for building your folio. It’s time to be brave and ask for what you want!
For additional tips on building confidence, check out our Confidence Workshop.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

01:11 Introduction
01:36 Challenge

Continued Learning...

Close
11

Week 11: Photoshop Hacks

Available October 28

In the eleventh week of the 12 Week Startup course, Sue shares tips and hacks for retouching with Photoshop and Lightroom. Topics of discussion include cloning & skin retouching, using the healing tool on skin, reducing redness, and shadows on chin, shoulders, eyes, and nose.

For further learning, we recommend Photoshop: Two Minute Retouching .

We also highly recommend purchasing Pratik Naik’s The Retouching Series to learn amazing in-depth Photoshop techniques.

Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

01:38 Introduction
01:01 Photoshop Hacks Challenge
10:19 Exercise: Skin Retouching
19:06 Cloning & Skin Retouching
08:17 Healing Tool for Skin
03:26 Red Dots on Skin
13:50 Reducing Redness
11:02 Blotchy Skin
12:47 Shadows Chin Shoulders Eyes Nose
12:48 Dodge & Burn Eyes
11:05 Warping & Contouring: Eyes, Face, Hair
09:36 Warp Bodies & Chin: Part 1
07:44 Warp Bodies & Chin: Part 2
16:20 Fast Retouching with Skin Color Blending
17:04 Balancing Skin Tones
03:45 Sue’s 2 Minute Retouching
13:07 Extending Background with Content Aware Crop
07:21 Age Appropriate Editing
10:00 The Full Blitz
13:46 Extending Background with Gradient Hack
15:09 Making Colorful Actions
1:04:35 Lightroom Startup with Ben Willmore

Training Materials:

pdf Photoshop and Lightroom Guide

Continue Learning...

Close
12

Week 12: Launch

Available November 4

Launch your portrait photography business! It’s the final week of our 12 Week Startup, are you ready to move forward?
It is time to take stock on what you have learned, set your intentions, and move forward with your portrait photography business. Call it “Butt Kick Week,” or “Certainty and Conviction Week”—this is the week to launch forward. Tighten your shoelaces and get moving!
If you find yourself needing a little extra self-confidence boost, check out our additional Self-Value courses.
Over the next 12 weeks, Sue will give her students the tools to creating a business and thrive. Whether you are new to being a portrait photographer and need advice from the ground up, or if you are an experienced portrait photographer who wants to take their business to the next level, this course is going to help your business grow.

This Week’s Lessons:

01:16 Introduction
01:16 Launch Challenge

Continued Learning...

Close

What You’ll Get as a Member

275

courses & counting

400+

hours of education

Each course in the Sue Bryce Education video library focuses on one specific topic, from how to pose a certain body type to how to create marketing materials to attract more clients — and everything in between. SBE Members get concrete answers, pinpointed explanations, exact instructions and step-by-step guides to achieve their photography and business goals.

Over 900 educational videos on posing, lighting, styling, retouching, shooting, marketing, sales, business and self value.
LIVE broadcast every month where you can ask questions, chat, and engage with Sue and photographers around the world.
Access to the full archive of all past LIVE broadcasts and events.
The opportunity to attend in-person workshops and events.
 
Access to an exclusive online store that includes marketing & gift voucher templates, and special discounts from product companies we’ve partnered with.
Downloadable materials including dozens of posing guides to give you visual inspiration.
A supportive community of portrait photographers all over the world.
Access complete recordings of multi-day workshops and conferences.

Choose what you want to learn and do the work.

Go through these categories at your own speed.

What Our Members Are Saying

Sue is not just a mentor, in the area of photography; she's a life coach in the area of living. Simply put, Sue Bryce Education, was the best investment I have made into myself, and my business, since it began! David Lee
Sue Bryce Education allowed me to grow from hobbyist with a borrowed camera and a dream, to professional portrait photographer with a six-figure business. There is no way I would be here without her education. Cat Ford-Coates
Sue Bryce Education has given me ALL of the tools needed to take me from a "shoot and burn" photographer making less then $200 a session to a portrait photographer with a studio and over a $1200 average and growing in less than 4 months. Ashley Lindsey
Sue Bryce Education has been the single-most impactful thing I've incorporated into growing my business, and in many ways, my life! Andrew Knowles
Building a successful and sustainable photography business is no secret anymore. Sue Bryce Education provides you with every tool you need to master your craft, how to market and sell and overall how to become the best version of yourself. You just have to do the work! Ursula Schmitz
By far the best investment you will ever make for your business and for yourself. I will never let my subscription lapse. Never. Liz Wikstrom Barlak
In my photography journey, I have tried many educational platforms, but none felt as comprehensive as Sue Bryce Education. Without a doubt, if not for Sue and her teachings, I would not be seeing the level of business success that I am seeing today. Neon Howe

On Demand

Learn at your own pace, on your own time.
 

Watch Anytime

With the app! Available for iPhone, iPad & Android.
 

Cancel Anytime

It's easy to cancel online anytime.

Ready to get started? Become a member today!

Invest in Yourself

Become a Sue Bryce Education member today to join the program and get over 400+ hours or portrait photography education. Each course in the video library focuses on one specific topic, from how to pose a certain body type to how to create marketing materials to attract more clients — and everything in between.
$299/year
Join Now
100% Secure Checkout  |  Payment Options