Ann Landstrom — San Diego, California



46 Comments

  1. First let me say, I love this. I used to live in Oceanside….what she’s trying to achieve with that marketing is 100% possible, especially with her talent! Thanks for sharing this story! I am only partially through Startup, so maybe this is answered there….but I’m wondering what her cost of sale is (or her annual cost of business relative to the number of shoots per year.) In other words, of her most popular package, what are her outside costs (thumb drive, folio box, etc.)? I currently work full time in marketing as an account manager, and this is how we think of projections and financial goals/budgets. Thanks for the input!

    1. My cost of goods are as follow: 30 matted prints for the reveal (I print my own) $150 folio box $200, thumb drive and box $20. So for a $2000 sale my smallest package my cost of goods are $370. My largest package is $3500 so a little over 10% for cost of goods. I want my brand and products to look very luxury’s so I am sure I could cut costs if I needed it but at this time I want to build a lux brand.

  2. DONE is better then PERFECT!
    I will remember this Sue,because I am strungeling with the same things as Ann.
    My magazine is still not finished,and I wanted so bad that it was finished for critique.
    I always say,i will,…….but then something in me says,it isn’t good enough.
    I will some day,…..

  3. Wow! Love this! I was just in San Diego. I wish I would have watched this video prior to my trip. I would have loved to stopped by and met you Ann! I’m coming back there again, so hopefully next time! 🙂

  4. Another brilliant studio tour, I keep looking at the ways I can’t make a home studio happen. Ann and Sue, you’re helping me realise that its all possible! Thank you.

  5. This was just so inspirational. I shoot from home too and Ann you made it look so easy while I know moving everything out and around can be quite frustrating sometimes.
    You are incredible Ann ❤️

  6. So inspirational. Sitting here at work watching the photos coming up, gasping, going, “Ohhh wowww…” Luckily no one around me today, lol.

  7. Ann, your story is incredibly inspiring as is the space you work in. I have an empty room in my house that can be used for shoot but I feel like I need a commercial space for clients to take me seriously. You proved me wrong. Thank you!

  8. Oh Ann! You rock! Love your improvising…. hair dryer, lounge pack up and set up etc…. I’m off to buy rollers for my lounge suite! Your work is truly beautiful, and you should be so proud of what you have built for yourself. Good luck with getting bums on seats! 🙂

  9. Dear Ann as a mum I can say you are incredibly well organised, all space and picture wall, easel, desk with printer and computer it’s blending effortlessly.
    You went through amazing business journey with amazing Sue….You must be proud of yourself as I am deeply inspired. I am a bit younger but thanks too you I feel I can still do it! Sue you should be proud of yourself not only you achieved your highs and overcame your blocks and fears but now as a mentor you are rocking when all your students are succeeding it must give you chill all the time.
    Well done!!!!! We Women are the BEST!!!!!!!!!

  10. That was so inspiring and just amazing!! Well done Ann, LOVE your home, your work and your marketing materials! I love these studio visit series!!

  11. Marie I think it’s a c clamp style fitting or one of the plastic fittings you can get at a plumbers yard or a hair dressing fixture but if needs be use electrical tape

  12. That was absolutely amazing, I actually found this one more inspiring than the Kristina Houser one only because what Ann is doing seems so attainable! I’m in the home studio stage right now so I really enjoyed this.