The Consultation

Course Length 20:40

With Sue Bryce

Course Includes:

1 detailed video - 20:40 of video
 

Membership Includes:

250+ courses, downloads, a helpful community, LIVE broadcasts & more.
 

The Consultation

One of the most pivotal points in a sale happens at the very beginning: the consultation. Learn how to use the in-person consultation to benefit both yourself and your client.

Ever since Sue began working in a studio, the rule has always been

NO CONSULTATION = NO SHOOT

Key Points:

* If you don’t do the consultation, be prepared for your clients to come to the shoot UNPREPARED.

* Often when clients cancel their shoot or if it was a low/no sale, it goes back to not having a proper consultation in person or on the phone.

* You must educate your clients about your priceless BEFORE THE SHOOT. You must talk to them about their shoot.

* Ask them questions: What are you going to use your photos for? How would you like to be photographed? Are you drawn more to black on black or do you love the backlight? DO NOT DO THIS BY EMAIL

* In order to CONNECT with your clients, you must be in-person or on the phone. Connection is everything!

* When they ask you how much you cost, don’t avoid it! Tell them and then ask them a question.

* Make the conversation actually turn into a conversation about what they want. Talk about COST, PRODUCT, and EXPERIENCE during your consultation, but it must be seamless and a flowing conversation. Practice this!

* THE MOST IMPORTANT THING IS: You must believe what you are saying. Your value aura will show while you are marketing and selling.

* If you don’t believe you are worth what you charge, other people won’t either!

* During the consultation, SHOW THEM YOUR FOLIO. Whether it is in person with a folio box or on your website, you must show them.

* When you are talking about what you do, you must TALK WITH ENTHUSIASM. Do not use being an introvert as an excuse! If you love what you do, you will talk with enthusiasm!

* Not every inquiry and consultation will shoot and that’s okay. Let them go. But, if someone comes for a shoot and then they don’t buy because you didn’t educate them, then you have wasted your time and energy.

* Every opportunity that you are on the phone or in person with them is an opportunity to connect.

* IF YOU AREN’T GETTING REFERRALS, MAKE SURE YOUR SERVICE IS IN CHECK

Click to shop Sue’s gear, crafts, and tools at her Amazon store.

Course Videos

What Our Members Are Saying

Sue is not just a mentor, in the area of photography; she's a life coach in the area of living. Simply put, Sue Bryce Education, was the best investment I have made into myself, and my business, since it began! David Lee
Sue Bryce Education allowed me to grow from hobbyist with a borrowed camera and a dream, to professional portrait photographer with a six-figure business. There is no way I would be here without her education. Cat Ford-Coates
Sue Bryce Education has given me ALL of the tools needed to take me from a "shoot and burn" photographer making less then $200 a session to a portrait photographer with a studio and over a $1200 average and growing in less than 4 months. Ashley Lindsey
Sue Bryce Education has been the single-most impactful thing I've incorporated into growing my business, and in many ways, my life! Andrew Knowles
Building a successful and sustainable photography business is no secret anymore. Sue Bryce Education provides you with every tool you need to master your craft, how to market and sell and overall how to become the best version of yourself. You just have to do the work! Ursula Schmitz
By far the best investment you will ever make for your business and for yourself. I will never let my subscription lapse. Never. Liz Wikstrom Barlak
In my photography journey, I have tried many educational platforms, but none felt as comprehensive as Sue Bryce Education. Without a doubt, if not for Sue and her teachings, I would not be seeing the level of business success that I am seeing today. Neon Howe

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