Week 9: Marketing
We spent the first six weeks of our portrait startup focusing on the skills you need to build a folio that you can fall in love with.
Over the last two weeks we’ve spoken at length about products, pricing and sales. All of which tie directly to our own sense of self value.
Now we are entering the final stage that brings this all together.
Marketing is about owning your own voice, and putting forward a statement to the world about the business you want to attract…
This week we get into all the tactical details of marketing:
- Using “Before & After” images.
- What printable do I need first?
- Digital PDFs and/or Magazines?
- Five ways to use vouchers.
More importantly we’ll talk about how to capitalize on your natural strengths as a marketer. Are you a natural publisher or a presenter?
And lastly I will teach you how to hit the crucial points of your marketing message as quickly as possible with authenticity and excitement.
Today you start the journey to claim you own voice with confidence and ownership.