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Pricing to Sell
You need to lock down your prices before you can really learn to sell because you can’t sell until you are sure of what your product is and how much you are selling it for.
Learning pricing is a challenge because there is no international standard for pricing portraits, and the pricing people use really runs the gamut. No one has set a standard, but Sue is going to tell you what she thinks the standard should be and why.
Additionally, in this lesson, you’re going to learn how professional photographers in The Portrait System community are pricing their products. You’ll also learn some basic sales psychology that will help you understand how you should set your prices and why.
You’ll get armed with the knowledge you need to create a base price list for your products and service. By the end, you’ll be ready to set prices for your sitting fee, three packages — low, middle, and high, and your a la carte items.
After you complete this lesson with its homework, you’ll be ready to head on over to the Sales Intensive next.