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Marketing System
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2:05:55 Duration

Marketing System

In three videos, Sue gives you a recipe for a successful marketing system. Using her experience of resurrecting and reinventing 80’s glamour photography as contemporary portrait photography, Sue describes how you can develop your own brand clarity. This involves understanding the experience you provide to your clients.

Clarity is about being able to:

  • name it,
  • define it,
  • describe it,
  • show it,
  • and own it.

When you have this clarity about the service you give, you can express your pricing & product in your presentation with certainty, confidence, and conviction. This ability to make a strong offer is the cornerstone to effectively marketing your photography business.