Breakthrough Mindset with Angie Whitten

February 4, 2022 Artist Spotlight

Clubhouse Conversation: Angie Whitten

Breaking through to success can be as simple as changing the way we think about ourselves.

In the latest episode of the Portrait System Podcast: Clubhouse Edition, Kevin Conde and Ashleigh Taylor chat with Angie Whitten of My Harmony Photography. Angie has been running a photography business for 7 years, and as recently as 2019, she was struggling to make $400 a session. Now, she averages $3,000 a session. In this Clubhouse conversation, Angie talks about the dramatic shift in mindset that propelled this exponential growth for her in just the last two years.

Be sure to listen to the whole podcast to hear the key lessons Angie put into practice that freed up her time so she could focus more on marketing. She also shares tips to get back on track if your mindset gets derailed. You’ll also learn about:

  • how to be successful in networking by focusing on building relationships,
  • what systems and messages you can automate and which ones you can’t,
  • how identifying your own blocks can lead you to creative solutions,
  • and how a learner’s mindset can help you stay fresh and open to creativity.

Angie is one of the most kind, encouraging, and supportive people you could ever meet. It’s no wonder her superpower is networking and creating relationships with people. In fact, if you are going to WPPI, The Portrait Masters Conference, or The Portrait Masters Shootout, chances are you will see her there with her blue hair, reaching out to people, bringing them into the fold, and helping them feel comfortable, and she’ll be delighted if you introduce yourself and say hi.

In this blog, you’ll find some of Angie’s stunning portraits, links to her websites, and answers to some bonus questions.

Here are links to some things mentioned in this conversation:

Join us live every Friday for Clubhouse conversations and get answers to your questions! Just search “The Portrait System” in the Clubhouse App and follow us there.

Get to Know Angie Whitten

Q: When did you first come across Sue Bryce Education and how has it affected your career?

A: I was lucky enough to find Sue Bryce when I very first started my business in 2015. I first saw her on Creative Live and was enchanted by her. You know how sometimes you can hear things from a variety of people, but then there’s this one person who says it in a way that it clicks? That was Sue for me. She speaks with the language and style that I learn from best! I was fascinated by her and started learning as much as I could from her. I am someone who LOVES to learn. It’s kinda my favorite thing – honing a craft. I joined SBE in 2015 (I believe) and have watched SO many things in the extensive library. I know that if there is something I need to refocus on or learn for my business, it’s going to be there. It’s an incredibly comprehensive forum. It has helped me work through mental, technical, emotional and physical blocks — blocks I didn’t even know were there! I was able to dig deep and find the roots of my money blocks and overcome them. I have the utmost gratitude for Sue and the incredible community she has cultivated.

Q: When first starting out, many photographers hit roadblocks on their journey to starting their business – whether feeling their equipment isn’t good enough or feeling they need a studio to start a business. What roadblocks did you encounter and how did you get over them?

A: Aside from the standards, i.e., I’m not good enough, no one will pay that in my town, I don’t have a good enough “fill-in-the-blank,” I had one major roadblock that came in the form of a car accident. I lost all my gear and couldn’t walk for a few months. It was devastating and left me broken. I had been on a trajectory, and it came to a screeching halt. After spending a few days feeling like this was insurmountable, I picked myself up (while resting, lol) and dug into learning more about my craft and the business around photography. I took what could have been a total defeat and decided to use my time to grow through watching as much education and working on some of my processes. This was 5 years ago, and I still have some physical limitations because of that accident, but I have found a way. One of my affirmations is “I will get through this, because I always do!” I am proud of myself that I used my time productively, while still being able to heal and rest as needed. If you watch me closely, you will see that I have a few “creative” ways of coming at some of my boundaries. I come up with clever workarounds, and most people wouldn’t even notice 🙂 I’m proud of myself for that!

Q: How do you feel about your current work/life balance?

A: I think that I have found a sweet spot that works perfectly for my life! I hate to admit it, but I bucked back at the pricing and self-value pieces for longer than I should have. After finally getting my process in line and pricing/products where they should be, I’m able to spend more time with my family. I am lucky enough to have my son, his wife, and one of my grand babies living with my husband and me right now. I know this won’t be forever, so I want to soak up as much time with them as I can. Since I’ve raised my sales average and am attracting my ideal clients, I have SO much more time to play with my grandson, Scout! And he has a sibling on the way. (YAY!) My daughter and her family are moving back from out of state soon, and I can’t wait to spend time with them, too! The first few years of being a photographer, I spent countless hours at the studio, breaking myself trying to make a livable wage. I’m so glad I finally listened and implemented the tools that were right in front of my nose! My grandkids deserve their Oma, and now they get her often! Oh, I love spending time with my husband, too. lol. I should probably mention him — HA!

Q: What (beyond money) has owning a business given you?

A: Freedom in every category of life! I get to choose exactly who I want to be, what I focus on, where I am going, when I work, and why I became a photographer. The quality of life is second to none when you have created a business built on gratitude and abundance. I now am able to travel, bought a car with cash last year, have paid off all my debt, and have a healthy retirement and savings accruing. I remember hearing that photography was a hobby, not a career, and I am so grateful that I didn’t listen!

Q: What is your favorite advice that you’ve been given along your journey that has helped you the most? 

A: Offer a product and service in equal exchange for it’s value. That’s a mic drop statement that is loaded with gold if you dig deep! Working on the self-value has been the most valuable piece of the puzzle for me. I have nothing but gratitude for the incredible woman who has been in my ear literally every day for years. Sue Bryce, you are a soul magnifier and the best kind of human. Thank you for being exactly you.


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Angie Whitten

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Transcript

Click Here to Read the Podcast Transcript

FULL TRANSCRIPT: Please note this transcript was generated by AI and may contain errors. 

00:00:01:04 – 00:00:26:11

This is the Portrait System podcast, a show that helps portrait photographers and people hoping to become one, navigate the world of photography, business, money and so much more. We totally keep it real. We share stories about the incredible ups and the very difficult downs when running a photography business. I’m your host, Nikki Closser. And the point of this podcast is for you to learn actionable steps that you can take to grow your own business and also to feel inspired and empowered by the stories you hear.

00:00:27:01 – 00:00:48:00

Hey everyone, it’s Nikki Closser here, and your Clubhouse episode this week is with, of course, your host Ashleigh Taylor and Kevin Conde and their guest was Angie Witten, and Angie is one of the kindest, nicest people I have ever met through the whole photography industry, and she talks all about networking, marketing and mindset.

00:00:48:02 – 00:00:52:15

It was a fantastic interview, and I hope you enjoy Angie, Ashleigh, and Kevin.

00:00:53:11 – 00:01:24:05

Welcome everyone to the Portrait System podcast Clubhouse Edition. My name is Kevin Conde and I’m here with my co-host Ashleigh Taylor. If you are not familiar with the portrait system, we are a portrait photography podcast that is powered by Sue Bryce Education. Nikki Closser hosts our Monday episodes, and Ashleigh and I co-host our Clubhouse Edition, which is live here on the Clubhouse app every Friday at Noon Pacific. And then our episodes are released on Thursdays. You can tune in on your favorite podcast app by searching for The Portrait System.

00:01:24:19 – 00:01:25:22

Ashleigh, how are you doing?

00:01:26:11 – 00:01:35:08

I’m doing great today, and I’m so excited to have Angie as our special guest. Angie Whitten from My Harmony Photography.

00:01:36:21 – 00:01:41:05

Hello. I’m so excited to be here. I love you both. So much so I’m excited. We love both of you,

00:01:41:09 – 00:01:41:28

all of you.

00:01:43:20 – 00:02:10:20

We are, as you just said, we are both so excited to have you on with us and not to grow your ego as large as mine. But you are such a treasure to this community. You’re so little time the manner in which you cheer everyone on new members or longtime members. It doesn’t matter. I have you. I’ve seen you be absolutely positive to everyone that crosses your path.

00:02:11:10 – 00:02:14:10

Thank you so much. That means everything to me, Kevin. I appreciate that.

00:02:15:25 – 00:02:16:15

It’s kind of my goal.

00:02:18:13 – 00:02:34:22

So having done my research, it appears that in the time that you’ve been with SBE, you’ve come a long way and I want to see what parts were already there and what parts you had to build upon to get where you are now. OK.

00:02:35:13 – 00:02:38:05

Yeah. So sorry, go ahead. Oh no.

00:02:39:02 – 00:03:04:10

So you had made a post in 2021 saying that when you first attended the Portrait Masters in 2019, that you were struggling to make $400 a session but now are close to averaging almost 3000 the session. So well over the next hour, I want to go through your experience of changing your mindset and your confidence level to go from the 400 to $3000 session.

00:03:04:28 – 00:03:05:23

Absolutely.

00:03:06:14 – 00:03:12:18

So in 2019, what was your mindset and confidence level like when it came to business?

00:03:12:29 – 00:03:43:03

I back in 2019, this month is actually my seven year anniversary of being in business, and it took me a long time to actually start doing the work in the proper order. I’m lucky enough to have been following suit since pretty much day one of opening my photography business, but it took a long time for that self value to kick in, and in 2019 I was still of the scarcity mindset. I was not coming from a position of abundance I was coming from.

00:03:43:14 – 00:04:04:06

Where’s the next gig? How, you know? How much do I need to cover my studio bills and those kind of things instead of focusing as much on the experience that I was giving to my clients. So I was being not completely transactional, but more transactional than relationship, and I’ve completely shifted that over the last couple of years.

00:04:05:12 – 00:04:22:17

How do you think that you were able to shift like because I think it’s easy to say like I grew my value, right? Like I might decide to come from a bondage. And then there’s people who are still stuck in that scarcity place. And it’s like, But how do you know? For sure? Sure.

00:04:22:28 – 00:04:45:14

So I would say, you have got to trust the process. We are given in the suprise portrait system community all of the tools that we need to succeed. And there’s going to be self-doubt, and I spent a lot of time. Focusing on what other photographers thought I should do or if I was good enough for.

00:04:47:25 – 00:05:28:22

You know, not necessarily for my clients, but more like, was I good enough in the industry? And I realized about two years ago that of all of the modules and sections that are available to us with the self values the most important one. And I had put that on the back burner because I thought, Well, I need to master posing and lighting and studio set up and, you know, hair and makeup and all those things, which are important as well. But the self value is I mean, it’s pivotal in how far you can go once you actually stand in the belief and just kind of jump off and know that it’s going to work, which is super scary.

00:05:29:16 – 00:05:33:01

But I mean, what do you have to lose? That’s kind of how I felt.

00:05:34:09 – 00:06:04:19

Yeah, I love that. I think, you know, I’ve seen a lot of posts over the years and recently sometimes where people will say this just isn’t working for me. Why? Why am I not getting clients? And then you know of, of course, someone will comment like, you go to work on yourself value and then the personal reply I have, I’m fine on myself value. But it always seems like when you dig a little deeper, there is an underlying value issue.

00:06:04:21 – 00:06:12:21

So like what? At what point did you realize like? Oh, this is. I don’t have this in shock, like I do need to work on this.

00:06:13:21 – 00:06:44:21

I love how Sue says that you’re being stinky and yeah, you’re kind of like repelling people because they like they’re going to pick up on the energy that you’re putting out there and just really looking at my processes. And do I want to be serious about running a successful business? Or do I just like being a photographer? And I was like, I want to be the best that I can be. I’m always striving to get better. I’m a serial student, is what I say. I never want to stop growing.

00:06:44:23 – 00:06:58:15

So I knew that I had a lot of the technical stuff down and then I just had to trust. So it’s just kind of, you know, it’s a leap of faith, which sounds cliche, but trusting the process and actually doing it

00:07:00:04 – 00:07:17:06

and just, you know, what’s the worst thing that’s going to happen, especially during COVID? I took the first part of COVID, you know, first we all freaked out. And what are we going to do? How are we going to make this happen and trying to figure out how to do photography in different ways? Like I know, Ashleigh you were doing like Zoom sessions, like virtual sessions through Zoom, which was so creative.

00:07:19:16 – 00:07:45:03

I had my panic and then my husband talked me down and then I said, OK, what can I do while I’m at home not doing photography to help my business? So I got all of my workflows and my processes and my guides and everything set up so that it’s more automated and I can spend more time in doing things like marketing or updating social media or blog posts and such. Mm-Hmm.

00:07:45:22 – 00:08:04:10

So let’s dig a little deeper into that. When you say you’ve got all your practices and everything in line and you’re you know, what exactly was it that you’re like, OK, this is the part that I really need to fix. And what steps did you take to actually make that happen?

00:08:05:03 – 00:08:37:12

That’s a great question. So I noticed that the first thing that I was kind of having a gap in my system was lead response. So I wanted to make sure that I had a really solid client guide for each of the genres that I shoot, so that it would answer a lot of questions and show my work, but still leave enough questions where they still have to talk to me. And then just setting up. I used 17 hats of setting up a workflow based on what genre the inquiry is in.

00:08:37:22 – 00:09:02:08

It just kicks out an automated workflow, and there I think there are 17 steps in each one. And getting that all dialed in, like what are all of the touchpoints that I want my clients to have from the time they inquire with me at the time? It’s 90 days after their session is over and just writing that all down. And you know, it’s a lot of work to dig in and do that, but it’s worth it because it saves me so much time now.

00:09:03:09 – 00:09:08:16

Yeah, it’s like an investment on the front end to save prime time on the shore and

00:09:10:05 – 00:09:50:02

yeah, like I really love that you pointed that out and it’s funny because like hearing you say that made me be like, Yeah, I have things dialed in and I feel like I could still go back and dial them in more because it’s funny. Like, no matter how long you been in business it, it doesn’t mean that you can’t go to the next level or you can’t refine things, or you can’t look back on something and say, like, can I do this better or easier or more automated or like? I’m also over the years grown more confident in sending out information to clients before we get on the phone.

00:09:50:04 – 00:10:27:23

Like I used to really not want them to have any any info to be had to get on the phone. Right now, I’m like, I don’t have time to get on the phone with everyone. So like, I want you to be pretty educated. Before we get on the phone, and for me, that was like a big mindset shift in having the confidence that, like someone seeing a number right away wouldn’t scare them off. And they’d look at my work and they’d be like, Yeah, that makes sense, and they’d continue forward. So I think what you’re saying is just so is so key because no matter what level someone’s at in business, there’s always like time to re-evaluate and level, right?

00:10:28:00 – 00:10:58:12

And what I love about the guide is you’re not just sending a price list because it each of my guides talks about the whole process of, you know, how do you prepare for the shoot? What do you bring? How does hair and makeup go? How you know what happens afterwards? So it walks them through, so they’re seeing the value in the process or not? I’m sorry, not the process, the experience that I’m giving them. At the same time that they’re seeing the prices, so they understand that it’s not necessarily just to shoot and burn kind of situation.

00:10:58:14 – 00:10:59:20

They know it’s a whole experience.

00:11:00:09 – 00:11:02:24

Yeah, exactly. I love that.

00:11:03:05 – 00:11:21:07

I want to… Thank you. As you are setting everything up and getting everything kind of in line for yourself. Did you ever experience any setbacks or speed bumps that you were able ultimately to learn from? And anything ever like derail your mindset in all of that?

00:11:22:15 – 00:11:59:12

I think we all get derailed occasionally. And you just have to pick up and do the next thing I did have. When I was setting up workflows, I realized that I didn’t want everything just completely automated because it might kick out an email that wasn’t necessarily specific to that client. So like, if I did a same day reveal and then they get the email two weeks later, your photos are ready to come in for your ordering session. Book it. Here it. It’s like they already did that. So just noticing like, oh, not all of it can be completely automated, and I have to pay attention with each client if and if the workflow needs to be customized for them.

00:11:59:14 – 00:12:01:25

So it’s not sending out things that don’t pertain to them.

00:12:03:01 – 00:12:29:15

I’ve had that happen one or two times. Usually mine is like, yeah, like, I’ll be in touch like soon for your reveal. But they yeah, we did a same day and they’re like, What’s this additional reveal? And I’m just like, Oh, I wrote that on autopilot. So sorry, like, all right. So embarrassing. Right? It’s like sometimes automation is amazing, and sometimes it is you up.

00:12:30:21 – 00:13:07:22

I would say my biggest speedbump know Kevin is I have phone anxiety, so doing phone calls is not something that’s I’m working with a specialist right now, but I have a lot of anxiety with just being on calls. So I have an amazing assistant that now fields all of my calls, and she’s also my assistant at the studio. Actually, she’s in the room. Her name’s Rebecca. Hi, Rebecca, and she’s we’re bringing her on as my associate photographer as well. So just kind of handing off like what my biggest hurdle was because I was putting off phone calls and you can’t afford to do that.

00:13:07:24 – 00:13:11:16

So just figuring out where your weaknesses are and finding a way to overcome them.

00:13:12:08 – 00:13:33:07

Could you actually because I love this, I think so many people can relate to this. And I think also like bringing in team members and scaling your business in that way can be really daunting, scary, intimidating for people. Can you talk a little bit about how you found Rebecca, how you knew you could afford to outsource this particular thing that was your hurdle?

00:13:34:10 – 00:14:04:15

Right? Yeah, absolutely. So Rebecca actually approached me. I think about two years ago, she can correct me if I’m wrong saying that she was she was new in photography and she was looking for somebody to mentor her. And she is a stellar makeup artist, and she offered to trade doing makeup to shadow me in the studio. And I said, How about this? I don’t want to trade the makeup. I want to pay you for that because I, you know, you have to make sure somebody is going to show up.

00:14:04:24 – 00:14:45:16

So, yeah, I didn’t know her at this point, so I was like, Let me pay for the makeup. And then if you want to stay for the session, you can assist me by like moving backdrops or lights or whatnot, and then you can just watch what I do and that we’ve been doing that for over a year now, and it is just transition into where her biggest hurdle is self value, ironically. So my goal is just showing her that she’s as good as she is. And now it’s gotten to the point where if I’m either booked or somebody I’m not within their price range, then they have the option of having her as an associate photographer, which is a different price sheet.

00:14:45:23 – 00:14:49:11

And then she takes the session and then we do a commission on that.

00:14:50:21 – 00:15:13:00

No, I kind of wanted to go back to the phone anxiety thing. I think that’s something that I don’t want to overlook. Yes. How did you? Obviously, as soon as you got Rebecca, it was fantastic to be able to have someone to be able to pass that onto to so you don’t have to do it. Right. But as you’re growing, you might not be able to give that to somebody. You might not be able to outsource that to someone.

00:15:14:19 – 00:15:23:17

How did you or did you handle answering the phone, did you ignore the phone calls like you don’t? Nope, nope, not going to do it. Well, I would.

00:15:24:11 – 00:15:25:25

Sorry. No, you got sorry.

00:15:26:13 – 00:15:31:19

No, no, no. I was just wondering if it was an extreme anxiety, just but nevertheless went through it.

00:15:33:16 – 00:16:15:14

So it’s just kind of gotten it stems from a car accident I was in about six years ago and just the PTSD afterwards. So it’s gotten worse over the last few years. So recognizing that and I noticed that I was putting off calling people back and I wasn’t answering if it was a call I didn’t know. And I know that if people don’t get their call answered, they’re just going to keep going down the list. So I knew I was missing out on business by doing that. So I was like, Well, how do I, how do I figure this out? And I temporarily hired a VA, but the only issue there was she didn’t understand the whole experience and process because she hadn’t been through it.

00:16:16:00 – 00:16:39:17

So we were kind of hitting some roadblocks with her workflow. And then Rebecca and I talked because she was at this point assisting me here at the studio, and it made sense to transition that to her. So, yeah, I I can do calls if I need to. I can, you know, put on my big girl panties and to it, but I certainly don’t like to.

00:16:40:19 – 00:17:11:22

But yeah, I love this and I commend you so much for it because I think this is like back to Sue saying find a way like, yeah, it’s okay to have a block and recognize it. And it’s not something that has to be debilitating. There can be a solution. If you’re open to finding it and you… Right. …Are open to finding it, and I think that that’s really amazing. So many people don’t get help when they need it, don’t want to ask for help.

00:17:11:29 – 00:17:33:22

I think they can just push through and do it themselves, whether it’s they don’t want to pay for the extra service or they’re afraid to let go of the control. So there’s a lot of, I think, courage and confidence actually in your CEO mindset to be able to outsource this. So I love that.

00:17:33:24 – 00:17:57:26

Thank you. Yeah. And it’s not something I love admitting because it’s a, you know, it’s it’s a fault or a handicap or whatever, but it’s part of my reality. And if somebody can learn from that, I’ve learned that if I use earbuds, it’s easier for me if I can do a Zoom call. But anytime there’s potential for a confrontation or anything, it just I can’t do it. I’m working on it, though.

00:17:58:14 – 00:18:01:14

Does that extend to Zoom calls or is it just a regular phone?

00:18:02:09 – 00:18:14:02

No, I’m great with Zoom. It’s I. It’s like the action of having the phone to the ear. So it’s one of those just quirky things that, you know, we all have our things.

00:18:14:13 – 00:18:22:11

Yeah, Anxiety doesn’t always make sense. I have anxiety. It shows up in ways sometimes where you’re like, This doesn’t make sense.

00:18:22:27 – 00:18:24:26

Why right now, but I before?

00:18:24:28 – 00:18:36:24

Yeah, yeah. So yeah, the other question I had about Rebecca just to circle back to that is how did you

00:18:38:22 – 00:18:50:09

not feel? I’m trying to think about the best way to phrase this, but like, did you ever have this feeling when she contacted you? Like, Oh no, this woman’s going to come along? Shadow me steal my secrets.

00:18:51:27 – 00:19:12:20

I you’re my business, you know, because I think that that would be a common reaction. And like in full transparency, I’ve had photographers in my town like, ask to like, be my assistant. And I’m usually like, I don’t know, you know, like. Do you have to pause on it for a second if I’m honest?

00:19:13:07 – 00:19:46:02

Well, I do. I have people reach out to me every month or two asking if I’m looking for an apprentice or an assistant. And what I do every single time is I say, here’s a link to an education site and I send them to SBT and I say, Watch some videos and come back to me and tell me what you learned or what you think. And if they do the homework, I’ll have a meeting with them. But really, like anything that they want to learn from me is going to be on The Portrait System website.

00:19:46:06 – 00:20:22:25

Yeah. So and I like I don’t necessarily have time to train a bunch of people, but Rebecca came at me with. Here is what I want to do for you instead of here’s what I want from you. And I think that’s the best way to approach something like this if you’re looking for mentoring. And as soon as I got to know her, she’s just she’s incredibly trustworthy. She’s one of the kindest people I know. And if you met her, like Kevin’s going to meet her because she’ll be at WPPI with me, but she doesn’t have that in her to take from me, and I trust her completely.

00:20:23:27 – 00:20:25:09

I love that. That to me,

00:20:25:11 – 00:20:27:07

yeah, I want

00:20:27:09 – 00:20:56:18

to just go ahead and reintroduce you in case there are any new guest joining us today. We’re talking with Angie Whitten of My Harmony Photography. And so let’s talk about actually your participation in conference Education, Shoot-Out community, because you’re always there. You’re always like the new cause you’re always showing up to, you know, the different events. And I love that so much about you.

00:20:57:12 – 00:20:59:13

Yeah, and I’m obsessed,

00:21:00:27 – 00:21:19:16

but it’s good. So I was just wondering, like, how do you feel like the consistency with which you show up for events? Learning community has had an actual impact on your business success, right?

00:21:19:27 – 00:21:52:18

I I think that my superpower is networking and connecting people. And I do that really well in the networking group that I’m in. And I realized after my first Portrait Masters conference and the first one I went to, I was more of a fly on the wall. I was afraid to go introduce myself to people. I was starstruck and things like that. And then the next one I went to, I walked in the same way I do in the networking group. Like some of these people at the end of the week are going to become some of my best friends and I don’t even know who they are yet.

00:21:53:06 – 00:22:17:12

And so I look through the room like which one of these people is going to be super important to me in a year and just creating relationships with them like being, you know, talking to the models and, you know, they’re human and, you know, just creating relationships. I’m obsessed with people. I love people so much. And if you walk in crackling with opportunity of creating relationships,

00:22:19:03 – 00:22:33:05

I think that it benefits you more than like, which shot somebody’s going to get from my portfolio. It’s building a foundation of camaraderie, which is really kind of the most important thing to me is relationships.

00:22:34:15 – 00:22:35:06

I love that.

00:22:35:17 – 00:22:39:02

I think that’s a very interesting

00:22:41:01 – 00:23:03:29

mindset to have when coming into a group of people in. Is help, but my question is, how do you get to that if you’re someone that is an introvert, someone that is, you know, more quiet or more timid? How are you able to then reach out to these people to create that, that relationship moving forward?

00:23:04:27 – 00:23:40:10

Right? So this last portrait masters the Shootout in Phoenix, I told in the group, because they create a private group for those of you that haven’t been. I said, if you don’t know anyone, I’m going to be the one with the blue hair. So come find me and then you’ll know one person. So I had quite a few people come up and say, You’re Angie. You’re the one with the blue hair. And it’s like, Yeah, and then I would just kind of take them under my wing. And I remember the day that I got there, I was in the lobby and I intentionally wore a portrait master’s shirt so that people would know if they were there.

00:23:40:12 – 00:24:16:23

For that, they would know that I was there for that as well. And I had people kind of shyly come up and I would just kind of bring them into the fold and it’s like, Hey, we’re going to go to lunch. Do you guys want to come to it, just including people? So nobody like if I have the opportunity to bring somebody from the sidelines in, if they want to be in, I’m going to take it every time because that to me, we’re all there for different reasons. But for me, it’s like if everybody feels like they have a, you know, someone to talk to or they’re not feeling like they’re there by themselves, I think it’s more enjoyable for everyone.

00:24:17:00 – 00:24:49:09

I guess that is true. I remember seeing you in the lobby and being very social with everyone there. And I think that group first started. I kind of felt the same way because, you know what? It’s been to be the fly on the wall the wallflower. And for anyone that might have been in that group, you know, I I’m always very. High on myself, but that’s all just in jest, you know? I know right in my in my world and everything.

00:24:49:23 – 00:24:58:07

And. I don’t feel I am particularly special in any specific way. Not not to knock myself or anything like that.

00:24:58:11 – 00:25:01:07

I just disagree, Kevin.

00:25:01:09 – 00:25:31:09

I feel I’m approachable and I wanted to make that that opportunity available for people. I remember making a video introduction because I believe that being able to see someone and hear them is an opportunity to really get to know them a lot better than you would via text, you know? Right? So I invited everyone. Like, Look, if you see me. Don’t be nervous. You might have heard me before on the podcast. Don’t worry about that.

00:25:31:11 – 00:25:44:05

I’m extremely approachable, come say, hi. And I feel you did the exact same thing in your approach to how you are networked and communicated with everyone throughout the entire Shootout.

00:25:44:23 – 00:26:16:06

Thank you. And I just remember my first Portrait Masters. I felt kind of like, Is it OK if I go talk to those people? So I knew that if there were other people feeling that I was going to try to find them and just like somebody was, they saw Alice and they were like, Oh my gosh, that’s Alice Prenat. And I was like, Do you want to meet her? Like, come on over, I’ll introduce you. And it’s like, That’s the kind of thing that I love doing is connecting people so that they can have the best time that they can have at something like that.

00:26:17:11 – 00:26:20:12

I love that that’s just like so kind. Thank you.

00:26:21:09 – 00:26:29:17

Well, I just I love people actually like, it’s kind of ridiculous. And like I did both of the Shootouts because I have that much FOMO.

00:26:31:06 – 00:26:32:09

I do remember that

00:26:33:01 – 00:27:05:08

I think I was the first one. I texted to George like, Hey. So what’s the deal if we want to get involved? And I on the fourth day, so I had already done three days of shooting the bays. I spent the whole fourth day connecting with people and getting to know people and taking behind the scenes for them. So I think I maybe took like 20 shots that day because I was spending more time like, seeing if people needed anything or, you know, like doing the behind the scenes video for them, so they’d have content and stuff like that.

00:27:05:13 – 00:27:09:14

And that’s the kind of stuff that makes me happy is helping people in that way, too.

00:27:10:13 – 00:27:20:19

And do you believe by doing that and doing that for people helps helps you grow in business and in your personal life, would you say?

00:27:21:18 – 00:27:57:09

I mean, I don’t think it hurts. I don’t I don’t do it with that intention. But like if what you put out there, it’s going to come back to you. And, you know, like in networking, when I first started, I would walk into the room and I’m like, a good referral for me is somebody who’s pregnant or celebrating an anniversary. And now I’ve learned to just listen more than I talk. Everybody in that room has like 400 businesses in it. Everybody in that room knows who I am because I have made myself known within that networking community.

00:27:57:19 – 00:28:08:27

And my whole thing is, everybody knows I’m a photographer, so they’ll let me know when they need me. And I can’t remember the last time I went to one of the meetings where I didn’t get either a consultation or a booking out of it.

00:28:10:16 – 00:28:17:10

I think because I’m not looking for the transaction, I’m just going there to authentically meet people. I think that helps.

00:28:18:22 – 00:28:30:15

And Angie, can you talk a little bit about? You talked a little bit about how you approach networking, but how much of your business is coming from your networking connections?

00:28:31:03 – 00:28:35:08

That networking group, I get sixty eight percent of my business out of there.

00:28:35:17 – 00:28:40:24

Oh, wow. So like the vast majority of people are coming from your networking

00:28:40:26 – 00:28:42:19

group, right? Is it a lot?

00:28:43:03 – 00:28:44:23

Is it a BNI or?

00:28:44:26 – 00:29:10:10

No, it’s a it’s an independent. I wish they were all over the place because I feel like it’s just it’s such an incredible group. It has, I think, 400 businesses in it. They have two meetings a week in person at a casino, and pre-COVID we would have like 130 people in a meeting. This last week. We had, I think, seventy six. So it’s just kind of a casual it’s not like one person per industry, like BNI,

00:29:11:27 – 00:29:45:29

BNI, it’s a little too structured for me. I’m a little crazy person that’s like a wild child. I don’t like as much structure. So this one is it works for me and I remember the owner of the group. He does a boot camp where he teaches people how to be a better networker, and he’s turned into one of my best friends. His name is Kieran, and he’s just an incredible human. But I remember him saying that the most valuable real estate in the room is where he’s standing because he’s leading the group.

00:29:46:15 – 00:30:16:20

So a few days later, I went to him and I said, How do I stand where you’re standing? And he’s like, What do you mean? And I said, If you go out of town, how do I run the meeting? And he’s like, well, you ask. So now, when they go out of town, which is pretty often because they’re travel agents, I get to run the meeting. So people in there know that I’m first of all, trusted by the owners of the group and they see me all the time because I’m up there. So I think that I like.

00:30:17:20 – 00:30:24:11

Without being tactical, I’ve positioned myself in a way that I have more visibility within there.

00:30:25:05 – 00:30:50:09

That’s that’s fantastic and thank you. I don’t believe that there’s anything wrong with being tactical. I mean, we’re all in this for business and right, it’s fantastic to be able to to. Be able to approach people via networking and be authentic, be our own authentic selves. But, you know, tactics is how how you become successful in business, you know?

00:30:50:11 – 00:30:52:12

Right, that’s fair. Yeah, that’s fair.

00:30:53:29 – 00:31:10:07

But how did you how did you find this group? Is this something that you found on Facebook? Is it something that you learned through the Chamber of Commerce? How did you find your group that has 400 people? And, you know, isn’t a BNI, right?

00:31:10:10 – 00:31:40:15

I I was in a Chamber of Commerce and had booked a an engagement session from within the Chamber of Commerce. And when I was doing the engagement session, the groom said, you would be a great fit for this group and he invited me. I think I had been in business like three months. And I just kind of jumped in with both feet and. You know, like faked it till I made it like people like, do you do headshots. Sure, you bet.

00:31:41:07 – 00:31:46:19

I got to figure out how to do headshots, you know, so I let that market tell me what I needed to

00:31:48:06 – 00:32:05:08

do to serve them. And it’s I mean, they’re just such an incredible community. I would look I would recommend people look for. I know a lot of people do great and BNI and Chamber of Commerce, but I would look to see if maybe there is a networking group local to you, that

00:32:06:27 – 00:32:21:17

might be something that’s a little bit different. So I think that there’s lots of different streams of networking and that happens to be the one that is my tribe, but I’m sure that there are other groups out there that people would vibe with.

00:32:23:02 – 00:32:32:03

And like Sue talks about you can always start your own sure networking group if there truly isn’t. I mean, if you’re motivated enough, yes, yes.

00:32:33:23 – 00:33:15:24

If you know there isn’t something that is suiting your needs like before the pandemic, it wasn’t because I wasn’t networking, but I had started doing a lot of in-person events at my studio really regularly, like one day, every couple weeks and I would reach out to, you know, at that point in my business, I’d grown so many contacts so I would reach out to my personal brand clients who I knew were like women, business owners and just be like, Hey, will you give a talk at my studio? And it wasn’t exactly like official networking group where I named it or anything like that, right? Kind of what it was my studio.

00:33:16:06 – 00:33:22:17

as you know. Yeah, it was nice for you, as you know, is very small and it’s not super COVID friendly to shop

00:33:24:09 – 00:33:24:28

now.

00:33:25:03 – 00:33:26:11

So it makes sense, right?

00:33:26:13 – 00:34:00:26

Yeah, yeah. But that’s why I stopped doing it because I was like, I don’t know about like shoving like 15 20 people in those like 400 square foot room right now. But it’s something I really miss doing because it was a great way to get people to see my studio. And sure, it was a great way to meet people is a great way to give back by giving my clients a platform to speak on. So there’s lots of ways to get creative with things if you know people can’t find a traditional networking, right?

00:34:01:07 – 00:34:16:10

Yeah, but it’s I think there’s like pink polka dot groups too. Or something. I mean, I’ve not heard of that. Yeah, it’s like women groups that are it’s like a it’s kind of like BNI, but it’s ladies only I believe. So that might be something to look into.

00:34:16:26 – 00:34:17:26

Oh got it. For

00:34:17:28 – 00:34:23:13

me networking is my superpower. So that is where I’m the most comfortable pitching my wares.

00:34:25:12 – 00:34:34:12

You said like about 70 percent of your business. So what about the rest? If you don’t mind me asking, like, what are the resolutely issues?

00:34:35:22 – 00:35:05:26

One thing that I did at the beginning of COVID is I invested in getting my website rebuilt because I had kind of hacked, grabbed it together, and it was good enough. But I knew that SEO and everything was important. So I found somebody within that networking group and she built me a beautiful site. I had all of these ideas, as you can imagine, I was just throwing them at her left and right, and she was able to implement them all and build out exactly what I was looking for, better than I could have ever envisioned.

00:35:05:28 – 00:35:43:25

And she built SEO into it. So I used to get like maybe one or two Google leads a week, and now I’m getting, you know, five to 10 a day. And the only thing that I know because she does the I know it’s crazy because she does the SEO and I’m blogging every week and she changes the content and she makes sure that it’s always updated. That was something that was, you know, kind of, you know, it only hurts once when you’re paying for something like that, you know, it’s stung a little bit, but it is paid for itself, like twenty fold, at least.

00:35:45:04 – 00:36:08:17

So that’s where I’m getting a lot of money and I don’t do Google ads. This is just through organic searches. Actually, I did get your Facebook ads course and I am loving it and I’m building out my ads right now for my 40 over 40 that I just launched. So I’m excited for that to work out a lot from, from just word of mouth and people tag me on Facebook all the time.

00:36:10:15 – 00:36:12:04

So I get a lot of leads from that as well.

00:36:12:29 – 00:36:23:23

Yeah, and that’s somewhat of a referral. I mean, it’s not quite, but it’s referral slash meets social media, right? Yeah.

00:36:24:05 – 00:36:28:28

So I think most of it comes from my website right now that isn’t from the networking group.

00:36:30:06 – 00:36:38:16

So are you having someone else do the SEO every time you blog and have that update? Or did they just build your way? OK?

00:36:39:14 – 00:37:07:08

Yeah. So I actually my mom helps me write my blog posts because that’s her superpower. She’s a writer. So we kind of every week we get together and she helps me kind of flesh out an idea or a topic, and then I send it to my web designer and she formats it, and she’ll change a few words just to rank higher. Or, you know, we’re going to say studio instead of office, you know, stuff like that. So she’ll just tweak something, make sure the headlines are all on in place. And

00:37:08:27 – 00:37:17:26

yeah, I just give her like a nominal fee every month to just post the weekly blog posts as well. So it’s super helpful to have somebody that knows how to do that because I do not

00:37:19:12 – 00:37:19:27

either.

00:37:19:29 – 00:37:23:13

Say offhand. Do you happen to know any of those key words that you know,

00:37:24:14 – 00:37:42:16

I’ll send you a list? I don’t know. I just she just like has which this one did this. She gave me a whole keyword planner and some blog topics I didn’t really like. I think one of my favorite blogs that I’ve written, probably my favorite was right after the Portrait Masters Shootout.

00:37:43:03 – 00:37:44:06

Yeah, we read that word

00:37:44:27 – 00:37:52:09

on the shoulders of giants, and that was like, I got really emotional. Every time I read it, I still get emotional. It’s

00:37:53:24 – 00:37:56:00

just kind of goes into the gratitude I had for that.

00:37:56:22 – 00:38:01:20

Yeah, we’ve read, we read that Kevin and I read it last night in preparing for this.

00:38:03:15 – 00:38:20:12

I was going to say, it’s funny that you said that because I’m not necessarily an emotional person too much. I do, you know, joy and excitement is part of me, but you know, the feeling of sadness isn’t. But when I read it, I was like a messaged Ashleigh, I think I think I just choked up a little bit

00:38:21:25 – 00:38:23:06

when I look back.

00:38:24:21 – 00:38:26:16

Yeah, he was getting all verklempt over there.

00:38:30:20 – 00:38:45:20

I don’t know. I have so much gratitude for this community and for Sue. And it’s I don’t know, it’s it’s literally the best community out there. I don’t know. I don’t know how else to say it. It’s just it’s the best. Everybody is so encouraging.

00:38:47:04 – 00:39:13:26

One thing I would ask you is like because you have been in the community for such a long time and you do consume so much of the content and you are so active like, gee, have you ever felt like, Oh, I know all this already because we think sometimes people get to that place where they’re like, Oh, I’m done, I’m done growing. I know it all, you know, but I don’t think that’s you. Like, you’re so committed to.

00:39:13:28 – 00:39:14:25

I’m not that girl.

00:39:15:00 – 00:39:24:24

Yeah. How do you? How can you? Yeah. Like, explain to people the value of like going deeper on a certain like even when you may think you know it.

00:39:25:12 – 00:39:57:08

Yeah, I think we get too comfortable. We stop growing and I love to grow. And like, I’m a singer as well, that’s why it’s harmony photography. And when I was first starting in singing, I was obsessed with getting coaching all the time and I wanted to be the best female bass in my region. And I was just like a dog with a bone chasing that right. And the same thing with photography, like, I don’t have any aspiration to become Sue Bryce, but I’m going to be the best Angie Whitten that I can be as a photographer.

00:39:57:10 – 00:40:31:03

And like, I, you know, I have an incredible accountability partner in the group, and she kicks my butt all over creation. And I love that. I, you know, through the 90 Day Startup, she was super encouraging. So just having people like, Hey, don’t get to watch this and I do the 90 day start up every single time, and I actually it’s a Christmas gift. Got Rebecca, my assistant Sue Bryce Education because I wanted her. I wanted her to have all of the content available to her as well, because that helps both of us.

00:40:32:00 – 00:40:33:24

So she’s already, like obsessed.

00:40:35:17 – 00:40:36:22

She’s already a huge fan.

00:40:38:12 – 00:40:55:04

I was going to ask you with being such a serial learner and everything in our community. When what is the baseline for people that need to know that like, hey, OK, you’ve got the education now, let’s let’s implement that.

00:40:56:25 – 00:41:31:01

You just have to trust yourself and trust the process, I have been in SBE for six years, seven years. I feel like I joined as soon as it started, and I listened to Sue literally every day, every single day I listened to something. And I, you know, while I’m doing a shoot, I hear her in my ear and in the best way. You know, and I just feel like I have this little mentor on my shoulder saying, no, move the chin this way or drop the elbow, or don’t forget the triangle.

00:41:31:14 – 00:42:03:03

And I think if you just recognize that there is this information available and you just start, you know, do the elephant one bite at a time, just keep doing the next thing and what’s the next thing I want to learn? And I would really encourage people to start with the self value because again, that is the key piece to the puzzle. I don’t even know if I’m answering your questions like, OK, I’m going on tangents. I don’t remember what the question was, but like you said, like people thinking that they couldn’t

00:42:04:18 – 00:42:15:15

do those steps. It was just basically, how do you move on from being a serial learner to really start implementing? And how much do you feel that people needed to know? It was basically the question.

00:42:16:28 – 00:42:45:18

I implemented as I learn it. So I’m not waiting until I’m done to implement all the things as I, you know, if I watch something on designing a PDF, then I design that PDF or if I watch posing for video, then I try that pose. Or if I watch like Felix’s lighting, I try that lighting. So I implement it as quickly as I can. And then if I like it, then I keep it. And then it’s like, what’s the next thing?

00:42:46:07 – 00:42:58:18

I love that. I love that. I think that’s like a lot of the time the missing piece of the puzzle is taking action. Unfortunately, on the information that you’ve learned because

00:43:00:03 – 00:43:27:12

like, I think that that’s just so key. Like for me, when I was really starting out, I would try to watch like one of Sue’s shooting videos before every shoot I had just to give me one new idea or, like you said, one new pose. Or if I a maternity client coming in, I’d watch a new maternity video, or if I had a man coming in, I’d watch one of the men’s posing things. Just keep it fresh. I still do that.

00:43:27:29 – 00:43:28:28

I still do that.

00:43:29:19 – 00:43:30:11

I love that

00:43:32:13 – 00:43:32:29

it’s there.

00:43:33:01 – 00:44:04:29

Why not access it? Exactly. Yes, I have all of the PDFs. I have all the posing cards like like, we have all these tools. Why not use them? Yeah. You know, you don’t have to reinvent anything, it’s literally all there for you. I told you it the Shootout, I said, I’m sorry, it took me so long to listen. And she said, Don’t be sorry because you have to honor that journey. You know, you have to honor the fact that you can’t just start out day one and you’re there and you’re at six figures. She’s like, Don’t apologize for the journey.

00:44:05:01 – 00:44:22:11

Like, be grateful for it. And you probably don’t. Even you wouldn’t even recognize yourself from before. And it’s like, Yeah, it does take steps to get there. It’s not overnight. You have to just keep plugging along and it’ll pay off if you like, like I said it to implement it. Yeah, you have to take action.

00:44:23:18 – 00:44:58:00

I love that you said that to you because, you know, for me, a lot of times things feel really slow in the moment, like, this is my big dream. I’m trying so hard with all my energy to get there. It feels so, so an impossible uphill climb. And then you hit that goal or that milestone or whatever, and then you look back and you’re like, Actually, I did a lot in the last two or five years or whatever. And like, this was this hard task or goal. And of course, it would take me a few years to do it.

00:44:58:11 – 00:45:14:16

And actually, it’s kind of impressive that it only took me a few years to do. But in the moment, it’s like, I can’t see that. All I can see is that the climb to it. So, you know, I love I love that she said that to you because I feel like that’s so true

00:45:14:25 – 00:45:31:04

of the whole process. Thank you. And I think part of the mindset is there are two things that I do all the time in my studio that keep me in the right mindset. And one of those is I had a lot of money blocks to work through, and every time somebody hands me a form of payment internally, I say I accept this with gratitude.

00:45:32:27 – 00:46:03:18

You know, I don’t say it out loud because that would be weird. I mean, somebody can say payment. I say, I have this gratitude. And then when I leave my studio every day, I turn back and I look at it and I say, I’m so proud of myself because I built this on my own. And just having that gratitude and knowing that it’s been a journey and standing in that for a second every single time I leave, it just keeps me focused on the abundance and the growth and the mindset and the gratitude and things like that. You have to like have those little touch points, right?

00:46:04:06 – 00:46:05:18

Yeah, I love that.

00:46:06:01 – 00:46:19:11

So you said you dealt with money blocks and you you’re thankful for receiving money? No. Was that the manner in? Is that just the way that you approached it initially or did you do any other?

00:46:21:16 – 00:46:27:25

Like work to get through that, to really be willing to accept money into your business.

00:46:28:17 – 00:47:00:04

Well, I knew that I had a block because it seemed like any time something was over $1500, I would have pangs of guilt like. I like I felt bad charging that, and I had to work through it, and ironically, Matt Stagliano did an episode with you guys. I think it was with Nikki where he talked about his money blocks and his story from his childhood because I’ve been trying to dive in and find, you know, what’s my what’s my story? Because there’s usually something

00:47:01:21 – 00:47:20:22

that triggers like your beliefs around money. And he and I had almost identical stories, so I reached out to him and I was like, Wow, that’s so funny because I just figured mine out like two days ago, and it’s almost the same story. So I was able to just kind of go back into that moment and that memory and reframe it

00:47:22:10 – 00:47:51:00

so that I don’t have that perception around it anymore. And I think that was helpful. And I just have to understand that people are happy to pay me what they’re paying me or they wouldn’t, right? It’s like I’m not responsible for somebody else’s financial decisions. They get to decide if the product and service that I offer is an equal exchange for the price that they’re willing to pay. So. If that answers it.

00:47:51:15 – 00:48:19:27

Yeah, I know that. I think it’s just such a good reminder because, yeah, I think guilt and shame is a big one for people, and sometimes we do make of these crazy stories like we’re taking from them or whatever. But that’s not the reality at all. It’s like they use their own free agency to hire us for the photoshoot. They were well educated. They’re choosing to buy this package. No one is forcing them to, you know, so

00:48:20:01 – 00:48:22:19

no bait and switch, anything along those lines.

00:48:22:27 – 00:48:34:16

Yeah. So I think that’s the main thing, you know, it’s like just checking ourselves in, like if you’re in integrity with the whole process and you’ve been clear and communicative, you have no reason to feel guilty about.

00:48:34:18 – 00:48:43:29

Absolutely. Yeah. Yeah, it goes into the self value thing again. You know, for me, it just all circles back to it. It all circles back.

00:48:45:20 – 00:48:48:08

It’s like one of those like red string boards or

00:48:48:15 – 00:48:49:11

like, Yeah,

00:48:52:06 – 00:48:53:18

something. Yeah,

00:48:55:19 – 00:48:56:27

oh my gosh, it’s funny.

00:48:58:02 – 00:49:18:08

So over the last two years, you’ve gone, as we said, from four hundred to three thousand. What do you think has been the. Most. Crucial aspect to that chain that has made it give you the biggest jump.

00:49:19:22 – 00:49:23:29

I would say actually getting my prices to the proper levels

00:49:26:06 – 00:49:30:05

I was, I was afraid to use the pricing structure that we.

00:49:32:03 – 00:50:04:16

use because I thought nobody would book me, and once I just jumped past that and gave it a shot like, OK, I’m going to try it, we’ll see. Like if I don’t book anyone, I guess I can go back. And every time I raise my prices, people still book me. So just recognizing that that fear is unfounded, I did get to work with Felicia Reed, one of the mentors within SBE, and she went over my pricing with me and told me to drop my bottom package, and she helped me streamline the other packages that I had.

00:50:04:28 – 00:50:13:25

And that has helped it be less confusing for clients, and it’s brought my average up because it makes more sense for them,

00:50:15:23 – 00:50:21:03

like it’s easier for them to understand which package they want instead of asking a bunch of questions, I guess,

00:50:22:13 – 00:50:30:03

about what Sue says. A confused mind says no. So you’re removing that bottom package. It was able to help you out.

00:50:30:27 – 00:50:39:08

Yeah, more packages. I was trying to do the bottom packages like I just get them in the door, but it’s sending my value too low.

00:50:40:07 – 00:51:08:20

Yeah, I’ve seen a lot of people in the community like, Oh, I just I need I need to bring them in. So I’m going to offer a bottom basement level and just hope that they go towards the top. Right, When in reality that you’re just having that package, there is just going to continuously bring your average down, you know? Right? One of the things that I learned from the community I’ve listened to, Saray has been very helpful in that.

00:51:08:22 – 00:51:09:25

She’s incredible.

00:51:10:08 – 00:51:11:07

Yeah, yeah.

00:51:11:11 – 00:51:12:23

I love her so much

00:51:13:16 – 00:51:40:15

where I’m talking about Saray Taylor Roman, who is also one of the mentors within our community that hearing her talk about pricing has. I’ve seen her help people get over that and very similar to Felicia Reed has said. And raise your price, raise your price, get rid of that bottom because it’s going to incentivize people to move towards, you know, the higher packages, right?

00:51:41:21 – 00:51:42:24

Absolutely. Yeah.

00:51:43:06 – 00:51:49:12

How did it feel for you? What was did you have a level of anxiety? Fear for sure.

00:51:49:14 – 00:51:50:24

Like felt like I was going to puke?

00:51:54:07 – 00:52:24:28

I mean, we just launched this new one on January 1st, and nobody has like screamed at us. And now people are just like, OK, like. And you know, I just send out the pricing like, Rebecca goes over the whole literally it’s Sue’s canned response of some people spend three hundred, some people spend three pounds on. What you spend is entirely up to you. You don’t make that decision until you see your. Like, I have a script for her and it’s it works. I mean, it works. That’s the thing.

00:52:25:00 – 00:52:32:00

It’s like if you just get out of your way and do the things, it works. And I think that’s… Trust the process.

00:52:34:07 – 00:53:05:07

I think that’s also very crucial for people to practice is having their scripts locked down tight. Yeah, able to look, people are going to tell, you no in a multitude of different ways, whether it’s no or by, Oh, have an excuse here and there by their response to their objection is going to help you get. People to realize that, hey, this is a good opportunity for you, this is something you probably need or want.

00:53:05:27 – 00:53:08:20

And then go forward with the process, right?

00:53:08:22 – 00:53:11:24

I think I have really clever objection responses

00:53:13:20 – 00:53:23:02

that really worked for me and it helped. They help people understand the value of what I’m doing. I think I’ve come up with a clever system for that and I think that people like that. So.

00:53:24:20 – 00:53:55:28

And I think it’s also important for people to understand, too, that like not everyone is going to say yes, and that’s OK. You know, not everyone can afford it. Not everyone values it enough. And that’s fine. And I get people who say no. And then a few years later, they come back and it’s now. Yes. And like, right, you know, so sometimes we just get so hung up on the people who say, no, that we’re not really looking at all the opportunity for the people who are going to say yes as well.

00:53:57:09 – 00:54:30:25

Right. Yeah. And once you like like I practiced the objections. And what would I say? And then I was explaining it to my dad one day. And this analogy came to me and I was like, Holy smokes, I’m keeping that. And like, I liken experiences to cheeseburgers. And so I don’t know if I have a couple of minutes to explain the objections. Yeah, go ahead. So when people say, well, you know, the lady down the street, is this much, it’s like, OK, so if you think about cheeseburgers, there is the dollar menu, McDonald’s cheeseburger.

00:54:31:06 – 00:55:17:01

They’re even going to like Applebee’s and get a $15 cheeseburger. Or you can go to somewhere like Ruth’s Chris and get an $80 cheeseburger. So at the end of the day, they’re all meat, cheese and bun. And it’s something you consume. So why is one dollar and one is 80? And I make them answer, and they’ll say something like, you know, the quality of the meat or the ambience or, you know, the chef’s skills. And I’m like, right? So it goes into the experience. So if you’re just hungry and you’re in a hurry, McDonald’s is fine, but you’re probably not going to propose at McDonald’s, right? So the experience, the atmosphere, the expertise of the chefs, all of those things, it’s like there’s a little bougie to it.

00:55:18:16 – 00:55:56:14

So things have different categories of value within us. If you’re just taking the family out, then maybe Applebee’s is a great choice. But then I say, you know, photography’s that way, too. And here’s the kicker I’m not even Ruth’s Chris, I’m Applebee’s. So if you’re just checking a box that you need pictures taken like you do a pumpkin patch every year, I’m probably not your photographer. But if it matters what the pictures look like and these are going to hang on your walls for 20 years, we should probably talk. And then, you know, I always go back to the cheeseburger, which is ridiculous if they say like, well, what if I don’t get hair and makeup? I say, OK, let’s go back to the cheeseburger.

00:55:57:03 – 00:56:12:04

Let’s see. Order it without tomato. Does that change the price? No, it’s not a cheeseburger. So it’s just included in the price. You know, that’s my little clever objection. Like. You could do with dresses or cars or houses, but I don’t know. I guess I like cheeseburgers.

00:56:13:23 – 00:56:15:14

Oh, come on.

00:56:15:16 – 00:56:21:13

I also like to say, Oh, it’s embarrassing. We’re going to hit that analogy.

00:56:21:15 – 00:56:22:03

It’s Kevin.

00:56:22:14 – 00:56:32:20

Oh, yeah, I love that analogy. And just go back to it. The correct answer and always the correct answer is no. No. No. Yes.

00:56:32:28 – 00:56:37:05

Oh my god. You don’t have them here, sir.

00:56:39:07 – 00:56:42:16

Yeah, I’m sorry. That’s just that’s an inside joke between Ashleigh and I.

00:56:42:26 – 00:56:45:22

Yeah, that’s an inside, wrong?

00:56:46:04 – 00:56:47:26

Yeah, you’re right.

00:56:50:09 – 00:56:58:06

Yeah. So just coming up with like clever objection responses like that. And I think it’s kind of fun to come up with stuff like that.

00:56:58:19 – 00:57:18:26

No, that’s actually that’s that’s a side getting away from the whole internet joke. That’s a fantastic way of approaching. It is is. A way for people to understand the difference between, yes, the word photographer, you think photographer, but there’s different qualities throughout the entire price of it.

00:57:19:22 – 00:57:23:02

And I’m OK with that. Not everybody’s my client. I’m OK with that.

00:57:24:25 – 00:57:41:16

The other thing is somebody is like, how hard would it be for a client to be like, Oh, I don’t care if the pictures are good, right? You. You know, I’m like, Well, if it matters that they’re good, they’re not going to be like, Oh, I don’t care if they’re not good. But yeah, that’s the other side of it. And so I want to be good.

00:57:42:01 – 00:58:16:16

Yeah, exactly. And then like sometimes people are looking for, like you said, sometimes they’re just looking for that pumpkin patch shoot or that little shoot that fills this little annual need. And maybe it doesn’t make sense to spend like fifteen hundred dollars on a pumpkin patch, you know, like. So I think that’s fine. Like, I have clients that are my clients when they want the big thing. And I also know that they work with shoot and burn photographers for essentially mini session type shoots.

00:58:16:18 – 00:58:23:13

And that’s fine. Like, I don’t like begrudge them that like I don’t offer that other shoot or other experience. You know,

00:58:23:22 – 00:58:30:14

sometimes you need the Dollar Cheeseburger. That’s fine with that. It’s time a place for each of the cheeseburgers.

00:58:32:03 – 00:58:37:23

I love it. I love it. Cheeseburger, I know. I think we’re all going out together,

00:58:39:23 – 00:58:40:08

right?

00:58:42:07 – 00:58:46:21

Well, it has been an absolute pleasure having you on with us today.

00:58:48:07 – 00:58:56:07

But before we let you go, I want to be sure that people know where to find you. So if you can, please go ahead and share your socials with us.

00:58:56:25 – 00:59:13:28

Absolutely. And thank you so much for having me. This has been really fun. I knew that you guys would make it fun. So for that, you can find me online at My Harmony Photography dot com and my Instagram is at My Harmony Photography. And the same with Facebook. So everything is My Harmony Photography.

00:59:14:18 – 00:59:27:09

Thank you very much and everyone. Yeah, not I’m not asking. I’m telling you, go follow Angie’s fantastic person to have around you in your life. She is great. You know you need a friend. Go to Angie.

00:59:28:18 – 00:59:29:18

Love you for that, Kevin.

00:59:29:29 – 01:00:06:11

No problem. And also, be sure to follow The Portrait System on Instagram and on Facebook as well. Also, be sure to check out the blog posts that are associated with our Clubhouse interviews at SueBryceEducation.com/blog. You can follow Ashleigh on Instagram at Ashleigh Taylor Portrait. That is a s h l e i g h. And you can find me there as PopLight_photography. If you are a member of Sue Bryce Education and you have more questions for Angie, Ashleigh or myself, please go tag us in a post in the SBE Members Only Facebook group. If you are not a member of Sue Bryce Education, and you are interested in learning more about how we can help you and your business succeed, email Ella with support at support@SueBryceEducation.com.

Thank you again for joining us and we hope you can join us next week.

Thanks again for listening today. And don’t forget, you can listen to either me or our special guests every Friday on Club House at 11:00 a.m. Pacific. Thank you so much for listening to the Portrait System Podcast. Your five-star reviews really help us to continue what we do. So, if you like listening, would you mind giving us a review wherever you listen? I also encourage you to head over to SueBryceEducation.com, where you can find all of the education you need to be a successful photographer. There are over 1,000 on-demand educational videos on things like posing, lighting, styling, retouching, shooting, marketing, sales, business, and self-value

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